fiera
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.02avg listing price — sweet spot $15–$100
Price range
Great$6.23–$47.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,701.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay$154K$154K/yr · 155K searches
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fiera is a $154K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fiera market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $125K–$150K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #1,552
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 67%
- Out of stock
- 3.6%
- Avg brand age
- 59 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
0%
- TEATRICAL56%
- FIÈRA35%
- As Fairy9%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.8×
Top fiera search terms
- teatrical crema aclaradora24K/yr
- fiera34K/yr
- fier19K/yr
- fiera cosmetics27K/yr
- teatrical8K/yr
- crema teatrical10K/yr
- teatrical crema12K/yr
- fira4K/yr
- stem cell face cream3K/yr
- fiera apple stem cell cream4K/yr
Top fiera products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crema Facial Teatrical Aclaradora 200 G
TEATRICAL$19.634.1★639 rev
TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz
TEATRICAL$8.614.5★175 rev
Fira Luxury Concealer & Foundation with Anti-Aging Ingredients - Full Coverage for Dark Circles Wrinkles Fine Lines and Spots All-Day Wear For Mature Skin - Neutral Beige 0.5 FL. OZ. / 15 ML
FIÈRA$35.374.1★8,793 rev
FIRA 24-Hour Rejuvenating Face Cream with Apple Stem Cells - Anti-Aging Moisturizer for Mature Skin Day & Night Hydration Improves Skin Tone Texture and Elasticity - 1.69 FL. OZ. / 50 ML
FIÈRA$34.734.3★3,394 rev
As Fairy Bras for Women- No Underwire Full Coverage Push Up Back Smoothing Seamless Soft Comfortable Bras Purple 40C
As Fairy$20.314.3★2,562 rev
Newest
by launch date
TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz 2 Pk
TEATRICAL$14.945 rev
TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz
TEATRICAL$8.61175 rev
As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 34A)
As Fairy$19.71299 rev
Fira Empowderment Finishing Powder Talc-Free Blurring & Soft-Matte Setting Powder for Mature Skin Pore & Fine-Line Smoothing Lightweight Instant Retouching Formula Medium Shade 0.2 OZ
FIÈRA$31.40226 rev
Fira All-In-Wonder Concealer + Foundation Full-Coverage Crease-Proof Hydrating Formula for Mature Skin Blurs Fine Lines & Dark Circles Radiant Second-Skin Finish Beige 0.5 FL. OZ. / 15 ML
FIÈRA$43.97105 rev
Trending
90-day click momentumTEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz 2 Pk
TEATRICAL$14.945.0★
As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 34A)
As Fairy$19.714.1★
As Fairy Bras for Women- No Underwire Full Coverage Push Up Back Smoothing Seamless Soft Comfortable Bras Purple 40C
As Fairy$20.314.3★
As Fairy Bras for Women- No Underwire Full Coverage Push Up Back Smoothing Seamless Soft Comfortable Bras Purple 38C
As Fairy$20.204.3★
TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz
TEATRICAL$8.614.5★
What buyers say about fiera
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturizer”
“Excellent Product”
“Smooth and light”
“Excellent coverage”
“it definitely helps even out my skin tone”
“It smells like fragrance a lot, moisturizing”
“It works on very dry skin”
“Looks natural”
“Reasonable cost & easy to get on Amazon”
“It's so LIGHT AND COVERS SO PERFECTLY”
What buyers complain about
“Waste of money”
“color match was not on point”
“This product is very very dry”
“The formula is very thick”
“Heavier and a bit weird scent”
“The product is very small for the price”
“my deep wrinkles need more help than even this great product can cover”
“Allergic reaction”
“I saw some improvement but nothing drastic”
“Barely enough to cover my face”
Top return reasons
Common questions
- Is fiera profitable to sell on Amazon United States?
- The niche generates $154K/yr across 24 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the fiera niche?
- 3 brands and 100 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fiera?
- Top complaints mined from reviews: Value For Money, Color, Moist/Dry. The return rate is 2.0%.
- When does demand for fiera peak?
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the fiera niche?
- Listings span $6.23–$47.41; the average listing price is $25.02 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.