Fiber Mascara
MaybeAn estimated 0.5% of orders come back. But the average product has 27,000 reviews to catch up to, so Fiber Mascara is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $420K/yr347K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 46%top-5 click share · 18 brands · 137 sellers
Flapen Score
Fiber Mascara against its category
The dotted line is the Beauty & Personal Care average. Past it, Fiber Mascara is stronger. Inside it, weaker.
Market
The Fiber Mascara market on Amazon at a glance
Shoppers on Amazon United States searched for Fiber Mascara 347K times last year and spent an estimated $420K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.
- Searches, last 12 months
- 347K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $420Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- fiber mascara71K searches a year
02 · Price
A sale here is worth $11.84.
Listings sell for $11.84 on average, from $4.55 to $28.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $11.84 that is $9K to $12K a year per listing.
- Average price
- $11.84under the $15 to $100 sweet spot
- Price range
- $4.55–$28.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $9K–$12K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #209 within Eyes. It carries 27,000 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #209in Eyes
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 27,000per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Fiber Mascara products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
137
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
46%
Top 20: 82%
Open market
18%
- Brand 163%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (12 brands, 18%)
Demand
Fiber Mascara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Search terms
Top Fiber Mascara search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fiber mascara71K/yr
- falsies mascara68K/yr
- maybelline falsies mascara45K/yr
- fiber lash mascara18K/yr
- mascara with fibers20K/yr
- maybelline mascara falsies16K/yr
- mascara falsies13K/yr
- maybelline falsies8K/yr
- 4d mascara9K/yr
- mascara fiber6K/yr
Reviews and returns
What reviews say buyers love and hate about Fiber Mascara
We read the reviews and the return reasons for every product selling here.
“Looks like false lashes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fiber Mascara questions
Answered from the same tracked data.









