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Fiber Mascara

Maybe

An estimated 0.5% of orders come back. But the average product has 27,000 reviews to catch up to, so Fiber Mascara is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$420K/yr347K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
46%top-5 click share · 18 brands · 137 sellers

Flapen Score

Fiber Mascara against its category

The dotted line is the Beauty & Personal Care average. Past it, Fiber Mascara is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fiber Mascara market on Amazon at a glance

Shoppers on Amazon United States searched for Fiber Mascara 347K times last year and spent an estimated $420K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
10.2%
Market size, estimated
$420Ka year
Peak month
August2.5× the quietest month
Top search term
fiber mascara71K searches a year

02 · Price

A sale here is worth $11.84.

Listings sell for $11.84 on average, from $4.55 to $28.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $11.84 that is $9K to $12K a year per listing.

Average price
$11.84under the $15 to $100 sweet spot
Price range
$4.55–$28.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #209 within Eyes. It carries 27,000 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#209in Eyes
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
27,000per listing
Listings tracked
40

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fiber Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

137

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

18%

  • Brand 163%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (12 brands, 18%)

Demand

Fiber Mascara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Fiber Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fiber mascara71K/yr
  • falsies mascara68K/yr
  • maybelline falsies mascara45K/yr
  • fiber lash mascara18K/yr
  • mascara with fibers20K/yr
  • maybelline mascara falsies16K/yr
  • mascara falsies13K/yr
  • maybelline falsies8K/yr
  • 4d mascara9K/yr
  • mascara fiber6K/yr

Reviews and returns

What reviews say buyers love and hate about Fiber Mascara

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Eyelash Quality”
18%of negative reviews mention “Eyelash Quality”
0.5%of orders come back
“Looks like false lashes”
A buyer, on “Eyelash Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fiber Mascara questions

Answered from the same tracked data.