fenty primer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Price range
Great$8.50–$39.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,498.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 45K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fenty primer is a $61K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fenty primer market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $56K–$74K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #494
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 28.2%
- Avg brand age
- 87 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
97
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- e.l.f.68%
- FENTY BEAUTY29%
- Smashbox4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 6.9×
Top fenty primer search terms
- fenty primer18K/yr
- elf liquid poreless putty primer16K/yr
- fenty beauty primer9K/yr
- liquid poreless putty primer2K/yr
Top fenty primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free
e.l.f.$10.274.4★4,495 rev
e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free
e.l.f.$10.714.4★4,495 rev
FENTY BEAUTY Pro Filtr Hydrating Primer - Full Size
FENTY BEAUTY$39.154.7★115 rev
Pro Filtr Instant Retouch Primer
FENTY BEAUTY$27.224.6★312 rev
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
Smashbox$14.404.5★4,429 rev
Newest
by launch datee.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free
e.l.f.$10.714,495 rev
e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free
e.l.f.$10.274,495 rev
Fenty Beauty by Rihanna Pro Filtr Soft Matte Longwear Liquid Foundation 140
FENTY BEAUTY$28.0816 rev
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup Moisturizing & Priming Vegan & Cruelty-Free 0.811 Fl Oz
e.l.f.$10.3842,135 rev
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
Smashbox$14.404,429 rev
Trending
90-day click momentumPro Filtr Instant Retouch Primer
FENTY BEAUTY$27.224.6★
FENTY BEAUTY Pro Filtr Hydrating Primer - Full Size
FENTY BEAUTY$39.154.7★
e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free
e.l.f.$10.714.4★
Fenty Beauty by Rihanna Pro Filtr Soft Matte Longwear Liquid Foundation 140
FENTY BEAUTY$28.084.8★
Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
Smashbox$14.404.5★
What buyers say about fenty primer
What buyers praise and complain about, mined from review topics.What buyers love
“This is a great, affordable product”
“Feels good on my skin”
“stays on smoother”
“Worth for money”
“This primer lightweight”
“exactly what I needed”
“Sticky”
“Durable”
“Its hydrating”
“hydrates my skin”
What buyers complain about
“the tube is quite small”
“not worth the price”
“It's hard to describe - it doesn't go on sticky”
“Chemical smell”
“Doesn't work”
“No coverage”
“A little too thick for my liking”
“Aggrivated my skin causing it to turn red”
“absolute trash”
“Greasy makes my skin look oily”
Top return reasons
Common questions
- Is fenty primer profitable to sell on Amazon United States?
- The niche generates $61K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the fenty primer niche?
- 3 brands and 97 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fenty primer?
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.7%.
- When does demand for fenty primer peak?
- Demand peaks in Apr–May; the busiest month runs 6.9× the quietest.
- What does it cost to enter the fenty primer niche?
- Listings span $8.50–$39.15; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 9,499 reviews — the moat a new listing must climb.