Fenty Lip Stain

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $613K a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

2.1%

Market size, estimated

$613Ka year

Peak month

November1.5× the quietest month

Top search term

maybelline superstay lipstick1.1M searches a year

Listings sell for $8.96 on average, from $5.97 to $11.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $8.96 that is $18K to $22K a year per listing.

Average price

$8.96under the $15 to $100 sweet spot

Price range

$5.97–$11.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$18K–$22K

Returns

1.0%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #8 within Lips. It carries 78,035 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#8in Lips

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

78,035per listing

Listings tracked

29

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

50 months