Is fenty lip stain profitable to sell on Amazon United States?

The niche generates $613K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (42/100).

How competitive is the fenty lip stain niche?

2 brands and 95 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fenty lip stain?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.

When does demand for fenty lip stain peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the fenty lip stain niche?

Listings span $5.97–$11.07; the average listing price is $8.96 (sweet spot $15–$100). The average incumbent carries 78,035 reviews — the moat a new listing must climb.

fenty lip stain

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Market size

Good$613K

$613K/yr · 3.2M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$8.96

avg listing price — sweet spot $15–$100

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad78,035.34

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$5.97–$11.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, fenty lip stain is a $613K/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fenty lip stain market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $538K–$717K; units × avg price
Conversion rate: 2.1%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 2.6%
Avg brand age: 50 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

MAYBELLINE95%
Peripera5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top fenty lip stain search terms

maybelline superstay lipstick1.1M/yr +4.2%1.3% conv.
maybelline lipstick769K/yr -5.8%0.6% conv.
peripera256K/yr -4.5%0.3% conv.
labiales maybelline210K/yr -41.7%0.3% conv.
labial maybelline77K/yr +59.2%0.5% conv.
maybelline vinyl ink lipstick100K/yr +2.4%1.0% conv.
maybelline lip82K/yr +8.0%0.7% conv.
maybelline superstay matte ink98K/yr -2.1%1.4% conv.
maybelline matte lipstick67K/yr -4.1%0.8% conv.
super stay 24 color maybelline lipstick67K/yr -2.3%0.9% conv.

All search terms

Top fenty lip stain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Mover Brown 1 Count Packaging May Vary

MAYBELLINE$8.384.4★190,208 rev

Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Cheeky Rose Nude Lipstick 0.14 fl oz 1 Count

MAYBELLINE$10.154.3★72,079 rev

MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)

MAYBELLINE$7.924.4★2,121 rev

Maybelline Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Kneehigh 1 Count

MAYBELLINE$8.994.2★13,834 rev

Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Exhilarator Ruby Red 1 Count Packaging May Vary

MAYBELLINE$8.064.4★190,208 rev

Newest

by launch date

MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)

MAYBELLINE$7.922,121 rev

6mo ago

MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Hold The Door (Midtone Mauve Matte)

MAYBELLINE$8.162,121 rev

6mo ago

Peripera Ink The Velvet Lip Tint | Highly Pigmented Longwear & Weightless Lip Tint | Smudge-Proof Buildable Color for Lips & Cheeks | K-Beauty Makeup Safe for Sensitive Lips (017 ROSY NUDE)

Peripera$8.6741,823 rev

10mo ago

Maybelline Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Berry Haze (Sheer Cool Mauve)

MAYBELLINE$6.826,720 rev

1y ago

Maybelline Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Kneehigh 1 Count

MAYBELLINE$8.9913,834 rev

1y ago

What buyers say about fenty lip stain

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“Vibrant color”

Durability10%

“stays on well”

Moist/Dry6%

“Very moisturizing”

Quality-Overall6%

“Excellent product”

Soft Feel5%

“So Soft”

Value For Money4%

“Great for the price”

Ease Of Application3%

“Applicator is great”

Color Fading/Discoloration2%

“The color stays true all day”

Advertised Vs Actual Product2%

“Just what I needed”

Texture/Consistency-Overall1%

“the texture is nice”

What buyers complain about

Color18%

“Horrible color”

Moist/Dry14%

“doesn't moisturize”

Durability8%

“it falls off quickly”

Adhesion/Stickiness8%

“it does remain slightly sticky”

Smell3%

“Heavily SCENTED”

Advertised Vs Actual Product3%

“This is not as described”

Product Condition2%

“appears to have been used”

Ease Of Use2%

“Extremely difficult to remove”

Quality-Overall1%

“Poor quality”

Smudge Resistance1%

“it smears everywhere”

Top return reasons

Color60%

Advertised Vs Actual Product11%

Moist/Dry6%

Product Condition5%

Adhesion/Stickiness3%

Functionality-Overall3%

Smell2%

Durability1%