Fenty Lip Balm

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $765K a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

1.1%

Market size, estimated

$765Ka year

Peak month

February25.9× the quietest month

Top search term

fenty beauty1.1M searches a year

Listings sell for $29.69 on average, from $5.53 to $171.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $29.69 that is $7K to $15K a year per listing.

Average price

$29.69inside the $15 to $100 sweet spot

Price range

$5.53–$171.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

0.9%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #540 within Lips. It carries 9,388 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

96%

Out of stock, average day

1.8%

Average rank

#540in Lips

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

9,388per listing

Listings tracked

46

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

58 months