Is fenty lip balm profitable to sell on Amazon United States?

The niche generates $765K/yr across 46 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (47/100).

How competitive is the fenty lip balm niche?

10 brands and 383 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in fenty lip balm?

Top complaints mined from reviews: Durability, Color, Smell. The return rate is 0.9%.

When does demand for fenty lip balm peak?

Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 25.9× the quietest.

What does it cost to enter the fenty lip balm niche?

Listings span $5.53–$171.91; the average listing price is $29.69 (sweet spot $15–$100). The average incumbent carries 9,388 reviews — the moat a new listing must climb.

fenty lip balm

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.69

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Market size

Good$765K

$765K/yr · 2.4M searches

Price range

Good$5.53–$171.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,387.57

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fenty lip balm is a $765K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fenty lip balm market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $594K–$742K; units × avg price
Conversion rate: 1.1%
Avg BSR: #540
Page quality: 0%
Prime: 96%
Sponsored: 78%
Out of stock: 1.8%
Avg brand age: 58 months
Avg seller age: 121 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

383

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

FENTY BEAUTY88%
NYX PROFESSIONAL MAKEUP3%
BS-MALL2%
Vaseline2%
Kiko Milano1%
e.l.f.1%
Open — no brand owns it (4 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 25.9×

Open Trend

Top fenty lip balm search terms

fenty beauty1.1M/yr -17.6%0.3% conv.
fenty lip gloss453K/yr -18.5%1.3% conv.
fenty389K/yr -10.6%0.3% conv.
fenty beauty lip gloss121K/yr -23.2%1.0% conv.
fenty gloss bomb44K/yr -8.8%1.4% conv.
fenty beauty gloss bomb34K/yr +1.4%1.1% conv.
fenty lip36K/yr -6.3%0.9% conv.
fenty lip oil33K/yr -14.2%1.6% conv.
fenty gloss18K/yr +12.0%0.8% conv.
rihanna lip gloss26K/yr -26.6%1.4% conv.

All search terms

Top fenty lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gloss Bomb Stix High Shine Gloss - 04 Is It Fussy by Fenty Beauty for Women - 0.12 oz Lipstick

FENTY BEAUTY$25.034.5★53 rev

Gloss Bomb Luminizing Lip Oil N Gloss - 01 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss

FENTY BEAUTY$31.384.8★47 rev

Gloss Bomb Universal Lip Luminizer - 01 Fenty Glow by Fenty Beauty for Women - 0.3 oz Lip Gloss

FENTY BEAUTY$21.394.7★2,096 rev

Gloss Bomb Universal Lip Luminizer - 02 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss

FENTY BEAUTY$22.684.6★917 rev

Gloss Bomb Universal Lip Luminizer - 08 Riri by Fenty Beauty for Women - 0.3 oz Lip Gloss

FENTY BEAUTY$23.524.7★2,096 rev

Newest

by launch date

FENTY BEAUTY Extra FuSSy Lip Liner + Mini Lip Luminizer Duo - 06 Extra Thigh / 02 FuSSy

FENTY BEAUTY$33.127 rev

3mo ago

FENTY BEAUTY Lined + Luminized 2 piece Lip Set - Lip Liner (Riri) and Gloss Bomb (Grape Splash)

FENTY BEAUTY$43.0152 rev

9mo ago

FENTY BEAUTY Chocolit Treatz - Lip Luminizer (.18 Fl Oz) + Lip Oil Duo (.19 Oz)

FENTY BEAUTY$30.6834 rev

9mo ago

Gloss Bomb Luminizing Lip Oil N Gloss - 01 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss

FENTY BEAUTY$31.3847 rev

1y ago

Gloss Bomb Luminizing Lip Oil N Gloss - 02 Miss Jellyfish by Fenty Beauty for Women - 0.3 oz Lip Gloss

FENTY BEAUTY$24.7030 rev

1y ago

What buyers say about fenty lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“the perfect amount of color”

Quality-Overall11%

“Quality consistent”

Soft Feel11%

“Glides on smooth”

Moist/Dry10%

“Great hydration”

Value For Money8%

“Excellent value”

Brightness/Shine/Glow5%

“amazing lip gloss”

Brush Quality4%

“Good brushes for the price”

Smell3%

“Smell good”

Ease Of Application3%

“Great applicator”

Advertised Vs Actual Product2%

“Just What I Wanted”

What buyers complain about

Durability10%

“Breaks off easily”

Color9%

“color was not what expected”

Smell9%

“Chemical smell”

Value For Money9%

“Expensive”

Quality-Overall6%

“Disappointed in Quality”

Moist/Dry5%

“Not enough moisturizing”

Adhesion/Stickiness4%

“During the day the stickiness can be annoying”

Product Condition3%

“Came used”

Size-Overall2%

“Tiny”

Thickness2%

“These brushes are too dense”

Top return reasons

Color34%

Advertised Vs Actual Product9%

Smell7%

Quality-Overall6%

Product Condition6%

Size-Overall5%

Value For Money4%

Moist/Dry4%

Functionality-Overall3%

Adhesion/Stickiness3%

Common questions

Is fenty lip balm profitable to sell on Amazon United States?: The niche generates $765K/yr across 46 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (47/100).
How competitive is the fenty lip balm niche?: 10 brands and 383 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in fenty lip balm?: Top complaints mined from reviews: Durability, Color, Smell. The return rate is 0.9%.
When does demand for fenty lip balm peak?: Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 25.9× the quietest.
What does it cost to enter the fenty lip balm niche?: Listings span $5.53–$171.91; the average listing price is $29.69 (sweet spot $15–$100). The average incumbent carries 9,388 reviews — the moat a new listing must climb.