Fenty Hair

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

2.0%

Market size, estimated

$142Ka year

Peak month

March4.1× the quietest month

Top search term

fenty hair158K searches a year

Listings sell for $33.11 on average, from $8.36 to $55.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $33.11 that is $3K to $8K a year per listing.

Average price

$33.11inside the $15 to $100 sweet spot

Price range

$8.36–$55.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

1.2%of orders · Amazon United States median 2.1%

18% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,352 within Conditioners. It carries 366 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

18%

Prime listings

73%

Out of stock, average day

0.8%

Average rank

#1,352in Conditioners

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

366per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months