Fenty Body Butter

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $845K a year.

Searches, last 12 months

485K

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

8.0%

Market size, estimated

$845Ka year

Peak month

December6.9× the quietest month

Top search term

naturium body butter109K searches a year

Listings sell for $21.68 on average, from $14.59 to $32.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $21.68 that is $54K to $65K a year per listing.

Average price

$21.68inside the $15 to $100 sweet spot

Price range

$14.59–$32.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

$54K–$65K

Returns

0.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Body Butters. It carries 2,567 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#20in Body Butters

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,567per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months