fenty body butter
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great$14.59–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.68avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Good$845K$845K/yr · 485K searches
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,567.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fenty body butter is a $845K/yr Amazon United States market (485K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fenty body butter market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $650K–$867K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 120 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Naturium82%
- Saltair13%
- CYKLAR4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 6.9×
Top fenty body butter search terms
- naturium body butter109K/yr
- fenty body butter125K/yr
- saltair golden hour48K/yr
- naturium glow getter28K/yr
- glow getter22K/yr
- cyklar in shower body oil balm15K/yr
- naturium glow getter body butter13K/yr
- fenty skin body butter17K/yr
- the glow getter multi-oil body butter12K/yr
- fenty lotion18K/yr
Top fenty body butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream & Body Moisturizer with Shea Butter 7.7 fl oz
Naturium$18.974.5★2,802 rev
Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz
Naturium$16.514.6★7,210 rev
Saltair Multi-Lipid Body Butter Hydrating 24-Hour Moisture Body Cream for Soft Skin & Barrier Support Ceramides Coconut Oil & Shea Butter for Dry Skin Care Golden Hour 10oz
Saltair$20.324.6★2,029 rev
Naturium The Glow Getter Body Oil Multi-Oil for Intense Nourishment Hydrating & Moisturizing Formula Vegan & Cruelty-Free 3.4 oz
Naturium$23.554.5★771 rev
CYKLAR Nutrient Rich Body Cream Vanilla Verve Non-Greasy Lotion for 48-Hr Moisture Squalane Niacinamide & Banana Flower for Hydration & Skin Barrier Support Dry Skin Moisturizer 8oz
CYKLAR$27.614.5★879 rev
Newest
by launch date
Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz
Naturium$19.22149 rev
Saltair Multi-Lipid Body Butter Hydrating 24-Hour Moisture Body Cream for Soft Skin & Barrier Support Ceramides Coconut Oil & Shea Butter for Dry Skin Care Golden Hour 10oz
Saltair$20.322,029 rev
Saltair Body Mist 2 Pack - Fine Fragrance Lightweight Body Spray Mist with Golden Hour Scent. Long Lasting Perfume Mist. 2x 8oz Bottles
Saltair$32.35148 rev
CYKLAR Nutrient Rich Body Cream Vanilla Verve Non-Greasy Lotion for 48-Hr Moisture Squalane Niacinamide & Banana Flower for Hydration & Skin Barrier Support Dry Skin Moisturizer 8oz
CYKLAR$27.61879 rev
Naturium The Glow Getter Body Oil Multi-Oil for Intense Nourishment Hydrating & Moisturizing Formula Vegan & Cruelty-Free 3.4 oz
Naturium$23.55771 rev
Trending
90-day click momentumNaturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz
Naturium$19.224.7★
Saltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Golden Hour Scent 4oz
Saltair$22.044.5★
Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz
Naturium$16.514.6★
Saltair Body Mist 2 Pack - Fine Fragrance Lightweight Body Spray Mist with Golden Hour Scent. Long Lasting Perfume Mist. 2x 8oz Bottles
Saltair$32.354.7★
CYKLAR Nutrient Rich Body Cream Vanilla Verve Non-Greasy Lotion for 48-Hr Moisture Squalane Niacinamide & Banana Flower for Hydration & Skin Barrier Support Dry Skin Moisturizer 8oz
CYKLAR$27.614.5★
What buyers say about fenty body butter
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“Good moisturizer”
“Silky Smooth”
“Helped my dry skin”
“great for sensitive skin”
“Good value”
“Great lotion”
“Absorbed well”
“skin glows”
“Great cleanser”
What buyers complain about
“Weird smell”
“Does not moisturize”
“Pump did not work”
“It doesn't help with dry skin”
“overpriced”
“Allergic”
“Pump does not work”
“It does have a greasy feeling”
“It takes a lot of work to rub in due to how THICK it is”
“its hard to use”
Top return reasons
Common questions
- Is fenty body butter profitable to sell on Amazon United States?
- The niche generates $845K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the fenty body butter niche?
- 3 brands and 17 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fenty body butter?
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.8%.
- When does demand for fenty body butter peak?
- Demand peaks in Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the fenty body butter niche?
- Listings span $14.59–$32.35; the average listing price is $21.68 (sweet spot $15–$100). The average incumbent carries 2,567 reviews — the moat a new listing must climb.