fenty beauty lip gloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$27.78avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$414K$414K/yr · 823K searches
Price range
Good$5.53–$171.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,377.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fenty beauty lip gloss is a $414K/yr Amazon United States market (823K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fenty beauty lip gloss market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $278K–$347K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #608
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 71%
- Out of stock
- 1.5%
- Avg brand age
- 49 months
- Avg seller age
- 120 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
291
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
0%
- FENTY BEAUTY94%
- NYX PROFESSIONAL MAKEUP3%
- e.l.f.2%
- Kiko Milano1%
- EADEM1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top fenty beauty lip gloss search terms
- fenty lip gloss453K/yr
- fenty beauty lip gloss121K/yr
- fenty gloss bomb44K/yr
- fenty beauty gloss bomb34K/yr
- fenty lip oil33K/yr
- fenty gloss18K/yr
- rihanna lip gloss26K/yr
- fenty lipgloss19K/yr
- lip gloss fenty8K/yr
- fenty fussy lip gloss7K/yr
Top fenty beauty lip gloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gloss Bomb Luminizing Lip Oil N Gloss - 01 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss
FENTY BEAUTY$31.384.8★47 rev
Gloss Bomb Universal Lip Luminizer - 01 Fenty Glow by Fenty Beauty for Women - 0.3 oz Lip Gloss
FENTY BEAUTY$21.394.7★2,096 rev
Gloss Bomb Universal Lip Luminizer - 02 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss
FENTY BEAUTY$22.684.6★917 rev
Gloss Bomb Stix High Shine Gloss - 04 Is It Fussy by Fenty Beauty for Women - 0.12 oz Lipstick
FENTY BEAUTY$25.034.5★53 rev
Gloss Bomb Universal Lip Luminizer - 08 Riri by Fenty Beauty for Women - 0.3 oz Lip Gloss
FENTY BEAUTY$23.524.7★2,096 rev
Newest
by launch date
FENTY BEAUTY The Gloss Bomb Vault - 10 Piece Full Size Lip Set
FENTY BEAUTY$171.9113 rev
FENTY BEAUTY Lined + Luminized 2 piece Lip Set - Lip Liner (Riri) and Gloss Bomb (Grape Splash)
FENTY BEAUTY$43.0152 rev
FENTY BEAUTY Chocolit Treatz - Lip Luminizer (.18 Fl Oz) + Lip Oil Duo (.19 Oz)
FENTY BEAUTY$30.6834 rev
FENTY BEAUTY by Rihanna Gloss Bomb Ice Cooling Lip Luminizer - Melon Chillz (9 mL/.3 Fl Oz)
FENTY BEAUTY$25.5622 rev
Gloss Bomb Luminizing Lip Oil N Gloss - 01 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss
FENTY BEAUTY$31.3847 rev
Trending
90-day click momentum
Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer Fuchsia Flex 0.3 Ounce (Pack of 1)
FENTY BEAUTY$23.904.7★
FENTY BEAUTY Gloss Bomb Heat Universal Lip Luminizer and Plumper 9mL (GLASS SLIPPER 06 9mL)
FENTY BEAUTY$34.854.6★
Gloss Bomb Stix High Shine Gloss Stick - 03 Fenty Glow by Fenty Beauty for Women - 0.12 oz Lipstick
FENTY BEAUTY$23.664.2★
Gloss Bomb Stix High Shine Gloss - 04 Is It Fussy by Fenty Beauty for Women - 0.12 oz Lipstick
FENTY BEAUTY$25.034.5★
Gloss Bomb Universal Lip Luminizer - 02 Fussy by Fenty Beauty for Women - 0.3 oz Lip Gloss
FENTY BEAUTY$22.684.6★
What buyers say about fenty beauty lip gloss
What buyers praise and complain about, mined from review topics.What buyers love
“Very hydrating”
“the color is beautiful”
“Love the smoothness it gives my lips”
“High shine”
“Quality consistent”
“Very good value for money”
“no funky smell,”
“Great applicator”
“Sticky”
“Stays on well”
What buyers complain about
“Expensive”
“During the day the stickiness can be annoying”
“I can tell over time it will break”
“Didnt find this hydrating”
“Its definitely on the thicker side”
“Completely overrated and not worth the price”
“the scent is unexpected”
“The color could have been a little more vibrant”
“the shine isn't good at all”
“came open and uhmmmmmm is this used”
Top return reasons
Common questions
- Is fenty beauty lip gloss profitable to sell on Amazon United States?
- The niche generates $414K/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the fenty beauty lip gloss niche?
- 5 brands and 291 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fenty beauty lip gloss?
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Durability. The return rate is 0.6%.
- When does demand for fenty beauty lip gloss peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the fenty beauty lip gloss niche?
- Listings span $5.53–$171.91; the average listing price is $27.78 (sweet spot $15–$100). The average incumbent carries 9,378 reviews — the moat a new listing must climb.