Fenty Beauty Lip Gloss

Shoppers searched for this 823K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $414K a year.

Searches, last 12 months

823K

Growth, 90 days vs prior 90

-15.5%

Conversion, latest week

1.8%

Market size, estimated

$414Ka year

Peak month

December2.8× the quietest month

Top search term

fenty lip gloss453K searches a year

Listings sell for $27.78 on average, from $5.53 to $171.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $27.78 that is $3K to $7K a year per listing.

Average price

$27.78inside the $15 to $100 sweet spot

Price range

$5.53–$171.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #608 within Lips. It carries 9,378 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

97%

Out of stock, average day

1.5%

Average rank

#608in Lips

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

9,378per listing

Listings tracked

34

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months