Fenty Beauty

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-15.8%

Conversion, latest week

0.7%

Market size, estimated

$335Ka year

Peak month

December2.4× the quietest month

Top search term

fenty beauty1.1M searches a year

Listings sell for $29.48 on average, from $5.53 to $171.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $29.48 that is $0 to $3K a year per listing.

Average price

$29.48inside the $15 to $100 sweet spot

Price range

$5.53–$171.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #404 within Lips. It carries 14,259 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

98%

Out of stock, average day

3.7%

Average rank

#404in Lips

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

14,259per listing

Listings tracked

48

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

60 months