felvaris waterproof fibre mascara
Worth a lookShows beatable incumbent ratings (3.1★), but a small market ($58K/yr) keeps it on the watch list.
Quality gap
Incredible3.1★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great141.13avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$8.99–$26.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$58K$58K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, felvaris waterproof fibre mascara is a $58K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
felvaris waterproof fibre mascara market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $55K–$69K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #578
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 93%
- Out of stock
- 9.8%
- Avg brand age
- 36 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
12
Sellers
18
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
13%
- Felvaris Mascara27%
- Hzgwa25%
- VEYORRA15%
- BSLCEKL12%
- MOGSLRPE4%
- Generic4%
- Open — no brand owns it (6 brands, 13%)
Demand
Weekly Amazon search volume, last 15 weeks — +32.1% search growth over the last 90 days.Top felvaris waterproof fibre mascara search terms
- felvaris waterproof fibre mascara35K/yr
- felvaris mascara14K/yr
- felvaris waterproof fibre mascara black3K/yr
- felvaris3K/yr
- felvaris waterproof mascara3K/yr
Top felvaris waterproof fibre mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Felvaris Mascara Waterproof Fibre Mascara 2026 New Metal Wand Mascara Black 3d Curling Eyelash Waterproof Sweatproof Lengthening & Long Lasting Washable (1P)
Felvaris Mascara$19.232.8★29 rev
Felvaris Waterproof Fiber Mascara Felvaris Mascara Metal Brush Mascara Washable Waterproof Lengthening and Long-lasting Natural and Smudge-proof (Black)
Hzgwa$15.172.9★32 rev
Metal Wand Mascara 7d Curling Eyelash Iron Metal Mascaras Wand Smudge Proof Long Lasting Tubing Lash Makeup Long-Lasting Smudge Proof Mascaras for Lengthening Volumizing Eyelashes (1Pc)
VEYORRA$9.233.2★54 rev
Iron Wand Mascara New Metal Curl Waterproof Mascara Tubular Eyelash Primer Waterproof Long Curling Brushless Mascaras for Natural and Non-smudged Eyelash Black (Pack of 1)
BSLCEKL$15.103.4★131 rev
2026 New 1PC Metal Wand Tubing Mascara - Waterproof & Smudge Proof 3D Curling & Volumizing Buildable & Washable with Feather-Like Fibers for Natural Clump-Free Lashes (Black-1pc)
MOGSLRPE$15.212.4★69 rev
Newest
by launch dateFelvaris Waterproof Fiber Mascara Felvaris Mascara Metal Brush Mascara Washable Waterproof Lengthening and Long-lasting Natural and Smudge-proof (Black)
Hzgwa$15.1732 rev
Waterproof Fibre Mascara 2026 New Wand Mascara Black 3D Curling Eyelash Sweatproof & Long Lasting Lengthening & Washable (1)
Felvaris$15.9618 rev
Iron Wand Mascara 5D Curling Eyelash Iron Mascara with Washable Metal Wands Waterproof Mascaras Black Volume and Length Separating Mascara Volume Long-lasting Smudge Proof.
JNGBJBL$9.5525 rev
Felvaris Waterproof Fiber Mascara Felvaris Mascara Metal Brush Mascara Washable Waterproof Lengthening and Long-lasting Natural and Smudge-proof(Brown)
Hzgwa$15.2132 rev
Felvaris Mascara Waterproof Fibre Mascara 2026 New Metal Wand Mascara Black 3d Curling Eyelash Waterproof Sweatproof Lengthening & Long Lasting Washable (1P)
Felvaris Mascara$19.2329 rev
Trending
90-day click momentumFelvaris Waterproof Fiber Mascara Felvaris Mascara Metal Brush Mascara Washable Waterproof Lengthening and Long-lasting Natural and Smudge-proof(Brown)
Hzgwa$15.212.9★
Felvaris Waterproof Fiber Mascara Felvaris Mascara Metal Brush Mascara Washable Waterproof Lengthening and Long-lasting Natural and Smudge-proof (Black)
Hzgwa$15.172.9★
2026 New Metal Wand Mascara Waterproof Tubing Mascara with 3D Curling & Volumizing Smudge-Proof Long-Lasting Length Reusable Precision Applicator for Natural Defined Lashes (Black) (Black-1pc)
Generic$13.932.8★
Iron Wand Mascara Metal Mascara Wand Black Washable Metal Wand Mascara 3d Curling Eyelash Added Fiber Natural Length Slim Volume Building Long-Lasting Smudge-Proof
Qawnfy$10.732.0★
Iron Wand Mascara 5D Curling Eyelash Iron Mascara with Washable Metal Wands Waterproof Mascaras Black Volume and Length Separating Mascara Volume Long-lasting Smudge Proof.
JNGBJBL$9.553.3★
What buyers say about felvaris waterproof fibre mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Good eyelash primer—you can really see the difference”
“no complaint here”
“Easy to apply”
“Works well and removes easily”
“Doesn't smudge at all”
“LONG LASTING WATERPROOF”
“Works as advertised”
“this looks natural”
“Works well enough”
“It lasts all day”
What buyers complain about
“my eyelashes became difficult”
“The description is incorrect”
“Does absolutely nothing”
“Its not worth the price”
“Not good”
“doesnt add to it like thickness”
“It does nothing the advertisement said other than its a metal wand and its waterproof”
“I know some of the other reviews said it flakes off”
“Lashes stick together and flakes”
“I found it hard to put on”
Top return reasons
Common questions
- Is felvaris waterproof fibre mascara profitable to sell on Amazon United States?
- The niche generates $58K/yr across 15 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the felvaris waterproof fibre mascara niche?
- 12 brands and 18 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in felvaris waterproof fibre mascara?
- Top complaints mined from reviews: Eyelash Quality, Advertised Vs Actual Product, Functionality-Overall. The return rate is 0.9%.
- What does it cost to enter the felvaris waterproof fibre mascara niche?
- Listings span $8.99–$26.74; the average listing price is $13.78 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.