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Felicia Leatherwood Detangling Brush

Fail

The top 5 brands take 100% of clicks, so Felicia Leatherwood Detangling Brush is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$42K/yr49K searches / yr
90-day growth
+28.8%search demand this quarter
Competition
87%top-5 click share · 5 brands · 11 sellers

Flapen Score

Felicia Leatherwood Detangling Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Felicia Leatherwood Detangling Brush is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felicia Leatherwood Detangling Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Felicia Leatherwood Detangling Brush 49K times last year and spent an estimated $42K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+28.8%
Conversion, latest week
5.3%
Market size, estimated
$42Ka year
Peak month
August1.6× the quietest month
Top search term
felicia leatherwood detangler brush29K searches a year

02 · Price

A sale here is worth $16.59.

Listings sell for $16.59 on average, from $7.32 to $23.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $16.59 that is $2K to $4K a year per listing.

Average price
$16.59inside the $15 to $100 sweet spot
Price range
$7.32–$23.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #286 within Hair Brushes. It carries 36,426 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
24.8%
Average rank
#286in Hair Brushes
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
36,426per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Felicia Leatherwood Detangling Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 215%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Felicia Leatherwood Detangling Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Felicia Leatherwood Detangling Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felicia leatherwood detangler brush29K/yr
  • felicia leatherwood brush12K/yr
  • felicia leatherwood4K/yr
  • felicia leatherwood detangling brush2K/yr
  • felisha leatherwood detangling brush988/yr
  • brush with the best1K/yr

Reviews and returns

What reviews say buyers love and hate about Felicia Leatherwood Detangling Brush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brush Quality”
11%of negative reviews mention “Hair Related”
1.2%of orders come back
“It doesnt pull your hair when you brush it”
A buyer, on “Hair Related”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Felicia Leatherwood Detangling Brush questions

Answered from the same tracked data.