Is felicia leatherwood detangling brush profitable to sell on Amazon United States?

The niche generates $42K/yr across 9 tracked products. 90-day search growth is +28.8%. Flapen's verdict: Skip it (37/100).

How competitive is the felicia leatherwood detangling brush niche?

5 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in felicia leatherwood detangling brush?

Top complaints mined from reviews: Hair Related, Functionality-Overall, Suitability Short Hair. The return rate is 1.2%.

When does demand for felicia leatherwood detangling brush peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the felicia leatherwood detangling brush niche?

Listings span $7.32–$23.85; the average listing price is $16.59 (sweet spot $15–$100). The average incumbent carries 36,426 reviews — the moat a new listing must climb.

felicia leatherwood detangling brush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$16.59

avg listing price — sweet spot $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+28.8%

90-day search growth — must beat 0% to launch

Price range

Good$7.32–$23.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$42K

$42K/yr · 49K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Review moat

Bad36,425.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, felicia leatherwood detangling brush is a $42K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

felicia leatherwood detangling brush market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $25K–$33K; units × avg price
Conversion rate: 5.3%
Avg BSR: #286
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 24.8%
Avg brand age: 52 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Brush With The Best71%
BESTOOL15%
TANGLE TEEZER9%
PATTERN3%
Denman3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top felicia leatherwood detangling brush search terms

felicia leatherwood detangler brush29K/yr +43.2%3.1% conv.
felicia leatherwood brush12K/yr -20.2%2.2% conv.
felicia leatherwood4K/yr +126.9%0.9% conv.
felicia leatherwood detangling brush2K/yr +49.1%1.5% conv.
felisha leatherwood detangling brush988/yr +84.0%1.9% conv.
brush with the best1K/yr -17.7%2.7% conv.

All search terms

Top felicia leatherwood detangling brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages

Brush With The Best$23.694.5★6,708 rev

Pink Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages

Brush With The Best$23.854.5★6,708 rev

Purple Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages

Brush With The Best$23.854.5★6,708 rev

BESTOOL Detangling Brush for Black Natural Hair Curly Hair Afro 3/4abc Texture - Faster and Easier Detangle Wet or Dry With No Pain (Green)

BESTOOL$7.324.5★53,687 rev

Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Millennial Pink

TANGLE TEEZER$15.654.6★59,744 rev

Newest

by launch date

PATTERN Beauty by Tracee Ellis Ross Mini Shower Brush - Style & Detangle Curly & Coily Hair 3a-4c

PATTERN$9.851,023 rev

4y ago

Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Apricot Blaze

TANGLE TEEZER$15.6059,744 rev

5y ago

Pink Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages

Brush With The Best$23.856,708 rev

5y ago

BESTOOL Detangling Brush Detangler Brush for Natural Black/ Curly Hair Afro 3/4abc Texture Faster n Easier Detangle Wet or Dry Hair with No Pain (Black)

BESTOOL$7.9453,687 rev

6y ago

Black Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages

Brush With The Best$23.696,708 rev

7y ago

What buyers say about felicia leatherwood detangling brush

What buyers praise and complain about, mined from review topics.

What buyers love

Brush Quality22%

“Great detangling brush”

Suitability Curly Hair8%

“It also defines the curls very well”

Ease Of Use7%

“Easy to hold”

Quality-Overall7%

“No complaints so far”

Soft Feel6%

“soft to the touch”

Hair Styling5%

“This is the Best Brush on the market for making curls and detangling”

Suitability Straight Hair4%

“Works wonders on my hair”

Ease Of Cleaning4%

“Easy to clean”

Efficiency3%

“Works nicely”

Suitability Wavy Hair3%

“Works Great on Wet Hair”

What buyers complain about

Hair Related11%

“It doesnt pull your hair when you brush it”

Functionality-Overall9%

“Didn't do what it was supposed to”

Suitability Short Hair8%

“Did not work on my hair”

Value For Money5%

“Not worth the price”

Brush Quality4%

“HORRIBLE BRUSH”

Suitability Long Hair4%

“Terrible for long hair”

Ease Of Use3%

“Doesn't work well just pulls hair out”

Quality-Overall3%

“cheap”

Size-Overall3%

“Small But It Works”

Durability3%

“Broken after 4 uses”

Top return reasons

Size-Overall14%

Functionality-Overall12%

Suitability Short Hair11%

Advertised Vs Actual Product9%

Damage/Burn Hair5%

Hard Feel5%

Stiffness5%

Quality-Overall4%

Product Condition4%

Value For Money4%

Common questions

Is felicia leatherwood detangling brush profitable to sell on Amazon United States?: The niche generates $42K/yr across 9 tracked products. 90-day search growth is +28.8%. Flapen's verdict: Skip it (37/100).
How competitive is the felicia leatherwood detangling brush niche?: 5 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in felicia leatherwood detangling brush?: Top complaints mined from reviews: Hair Related, Functionality-Overall, Suitability Short Hair. The return rate is 1.2%.
When does demand for felicia leatherwood detangling brush peak?: Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the felicia leatherwood detangling brush niche?: Listings span $7.32–$23.85; the average listing price is $16.59 (sweet spot $15–$100). The average incumbent carries 36,426 reviews — the moat a new listing must climb.