Feeling Fresh Deodorant Avon

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $521K a year.

Searches, last 12 months

366K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

5.0%

Market size, estimated

$521Ka year

Peak month

August3.2× the quietest month

Top search term

avon deodorant roll on160K searches a year

Listings sell for $28.33 on average, from $7.32 to $51.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $28.33 that is $7K to $14K a year per listing.

Average price

$28.33inside the $15 to $100 sweet spot

Price range

$7.32–$51.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

0.3%of orders · Amazon United States median 2.1%

12% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #794 within Deodorants & Antiperspirants. It carries 570 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

12%

Prime listings

50%

Out of stock, average day

16.3%

Average rank

#794in Deodorants & Antiperspirants

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

570per listing

Listings tracked

26

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

95 months