Is feeling fresh deodorant avon profitable to sell on Amazon United States?

The niche generates $521K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the feeling fresh deodorant avon niche?

4 brands and 32 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in feeling fresh deodorant avon?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.

When does demand for feeling fresh deodorant avon peak?

Demand peaks in Aug; the busiest month runs 3.2× the quietest.

What does it cost to enter the feeling fresh deodorant avon niche?

Listings span $7.32–$51.40; the average listing price is $28.33 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.

feeling fresh deodorant avon

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.33

avg listing price — sweet spot $15–$100

Price range

Great$7.32–$51.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good569.88

avg incumbent reviews — the moat a new listing must climb

Market size

Good$521K

$521K/yr · 366K searches

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, feeling fresh deodorant avon is a $521K/yr Amazon United States market (366K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

feeling fresh deodorant avon market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $425K–$567K; units × avg price
Conversion rate: 5.0%
Avg BSR: #794
Page quality: 0%
Prime: 50%
Sponsored: 12%
Out of stock: 16.3%
Avg brand age: 95 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

AVON96%
Generic2%
ELLOREE & CO.2%
Dove1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — +1.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 3.2×

Open Trend

Top feeling fresh deodorant avon search terms

avon deodorant roll on160K/yr -7.9%4.5% conv.
avon deodorant62K/yr +4.0%3.1% conv.
avon deodorant for women16K/yr +43.8%3.1% conv.
avon deodorant for men11K/yr +158.8%4.4% conv.
desodorante avon11K/yr +0.7%2.1% conv.
desodorante avon para hombre10K/yr +9.1%2.3% conv.
avon roll on deodorant7K/yr +20.4%2.6% conv.
on duty 24 hour deodorant avon9K/yr +8.5%6.2% conv.
avon mens deodorant roll on7K/yr +43.8%6.2% conv.
avon deodorant roll on women10K/yr +13.4%4.7% conv.

All search terms

Top feeling fresh deodorant avon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AVON Wild Country Roll-On Antiperspirant Deodorant for Men Mens Deodorant with 24-Hour Odor Protection Quick-Dry Non-Staining Roll-On Formula for Daily Use & Travel Pack of 4 2.6 oz

AVON$27.554.7★637 rev

Avon On Duty 24 hour Sport 1.7 Oz Deodorant LOT OF 5

AVON$20.724.8★347 rev

Avon Deodorant Bonus Size Pack of 12 (COOL CONFIDENCE ORIG)

AVON$39.414.8★383 rev

AVON Black Suede Roll-On Antiperspirant Deodorant for Men 24-Hour Protection Masculine Sandalwood Scent Quick-Drying & Non-Staining Mens Deodorant 6 Pack (2.5 oz Each)

AVON$37.704.8★1,092 rev

Roll On Deodorant On Duty 24hr Unscented - 6 pack

AVON$37.934.7★522 rev

Newest

by launch date

On Duty Original Roll-On Anti-perspirant Deodorant 24 Hour Fresh Feel 5 Pack Fragrance Free for Men & Women Gentle Daily Use Regular Strength 2.6 oz

Generic$28.212 rev

3mo ago

AVON Black Suede Roll-On Antiperspirant Deodorant for Men 24-Hour Protection Masculine Sandalwood Scent Quick-Drying & Non-Staining Mens Deodorant 6 Pack (2.5 oz Each)

AVON$37.701,092 rev

6y ago

Generic - Roll-on Deodorant. Quick Drying Anti-Staining and Long-lasting Odor Protection. Serene Scent For Women. 2.6 Oz / 75 ml. Pack of 3 - Generic

AVON$14.13129 rev

6y ago

Avon Haiku Roll-On Antiperspirant Deodorant 4 Pack Quick-Dry Floral Japanese Yuzu & Muguet Scent Non-Whitening Dermatologist Tested 2.6 fl. oz. Each

AVON$24.76152 rev

7y ago

AVON On Duty Original Roll On Antiperspirant Deodorant for Men & Women 24-Hour Freshness & Original Scent Alcohol & Paraben Free Women & Men Deodorant 2.6 oz (Pack of 4)

AVON$23.50404 rev

7y ago

What buyers say about feeling fresh deodorant avon

What buyers praise and complain about, mined from review topics.

What buyers love

Smell36%

“Great scent”

Quality-Overall16%

“Good quality”

Value For Money12%

“Good price”

Efficiency5%

“It works well”

Ease Of Use4%

“easy”

Advertised Vs Actual Product4%

“It does what it says”

Soft Feel2%

“this one goes on very smoothly”

Size-Overall2%

“Perfect size to discreetly carry in clutch”

Adhesion/Stickiness2%

“Amazing deodorant without stickiness”

Allergies2%

“Really works no rash breakouts”

What buyers complain about

Smell24%

“Very strong smell”

Value For Money15%

“Over priced”

Durability10%

“It doesnt last for a full day”

Size-Overall8%

“the size is small”

Functionality-Overall5%

“Doesnt Work”

Ease Of Use4%

“hard to move”

Ease Of Application3%

“Application Difficulties”

Allergies3%

“Causes irritation”

Strength2%

“Not strong”

Adhesion/Stickiness2%

“sometimes feels a little sticky”

Top return reasons

Smell39%

Value For Money13%

Size-Overall11%

Advertised Vs Actual Product9%

Functionality-Overall8%

Leak-Proof6%

Defective Material/Parts4%

Product Condition3%

Moist/Dry1%

Adhesion/Stickiness1%

Common questions

Is feeling fresh deodorant avon profitable to sell on Amazon United States?: The niche generates $521K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the feeling fresh deodorant avon niche?: 4 brands and 32 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in feeling fresh deodorant avon?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
When does demand for feeling fresh deodorant avon peak?: Demand peaks in Aug; the busiest month runs 3.2× the quietest.
What does it cost to enter the feeling fresh deodorant avon niche?: Listings span $7.32–$51.40; the average listing price is $28.33 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.