fat burning cream
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.86avg listing price — sweet spot $15–$100
Price range
Good$8.56–$33.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,278.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 87K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fat burning cream is a $72K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fat burning cream market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $63K–$79K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #371
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
25
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- EVELINE COSMETICS70%
- Junlan14%
- TINRIEF8%
- Instant Lifts2%
- COFOF2%
- Fitru2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.8×
Top fat burning cream search terms
- eveline cosmetics24K/yr
- eveline16K/yr
- eveline slim extreme 4d liposuction body serum5K/yr
- inner thigh fat reducer8K/yr
- leg fat reducer6K/yr
- leg slimmer4K/yr
- thigh fat reducer9K/yr
- slim extreme4K/yr
- eveline slim extreme 4d10K/yr
Top fat burning cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eveline Slim Extreme 4D Liposuction Body Serum 8.80 Fluid Ounce
EVELINE COSMETICS$9.684.1★34,548 rev
Junlan Thigh Slimmer for Women - Thigh Slimmer Wrap for Gym Workout and Running(Black Large)
Junlan$16.784.4★18 rev
Eveline Cosmetics Slim Extreme 4D Ultra-Concentrated Fat-Reducing Serum with SCALPEL SHAPE DESIGNER Technology
EVELINE COSMETICS$9.294.2★7,657 rev
Eveline Cosmetics Slim Extreme 4D Body Modelling & Lifting Serums & Creams
EVELINE COSMETICS$11.934.2★12,802 rev
Pelvic Floor Exercise Device with 35 lb Resistance Kegel and Inner Thigh Muscle Trainer Home Workout Equipment for Postpartum Recovery Women & Men with Band Purple
TINRIEF$26.274.5★773 rev
Newest
by launch dateJunlan Thigh Slimmer for Women - Thigh Slimmer Wrap for Gym Workout and Running(Black Large)
Junlan$16.7818 rev
Junlan Thigh Slimmer for Women - Thigh Slimmer Wrap for Gym Workout and Running(Black Medium)
Junlan$16.6818 rev
Junlan Thigh Slimmer for Women - Thigh Slimmer Wrap for Gym Workout and Running(Black Small)
Junlan$16.0318 rev
Thigh Trainer for Women 15-70LB Adjustable Resistance Inner Thigh Exerciser for Pelvic Floor Muscle Repair Thigh Trainer Kegel Exercise for Shaping Yoga & Weight Loss at Home Gym - Black Gray
COFOF$21.49806 rev
Pelvic Floor Exercise Device with 35 lb Resistance Kegel and Inner Thigh Muscle Trainer Home Workout Equipment for Postpartum Recovery Women & Men with Band Purple
TINRIEF$26.27773 rev
Trending
90-day click momentumJunlan Thigh Slimmer for Women - Thigh Slimmer Wrap for Gym Workout and Running(Black Large)
Junlan$16.784.4★
Junlan Thigh Slimmer for Women - Thigh Slimmer Wrap for Gym Workout and Running(Black Small)
Junlan$16.034.4★
Junlan Thigh Slimmer for Women - Thigh Slimmer Wrap for Gym Workout and Running(Black Medium)
Junlan$16.684.4★
Thigh Trainer for Women 15-70LB Adjustable Resistance Inner Thigh Exerciser for Pelvic Floor Muscle Repair Thigh Trainer Kegel Exercise for Shaping Yoga & Weight Loss at Home Gym - Black Gray
COFOF$21.494.5★
Fitru Premium Thigh Trimmers for Men & Women - Body Wrap Sauna Waist Trainer for Your Legs (Black XL: 35 X 9)
Fitru$29.364.2★
What buyers say about fat burning cream
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“The build quality feels solid”
“It's comfortable to use”
“Effective”
“Worth every penny”
“It is adjustable”
“Super easy to incorporate into a daily routine”
“Does do whats advertised”
“Its lightweight and easy to use”
“The cream has a pleasant scent, applies well, features a nice texture, and feels comfortable on the skin”
What buyers complain about
“Ineffective”
“Painful”
“The product has a strong stale smell”
“then broke after 60 days”
“Gave me a rash”
“This product has absolutely nothing”
“just wish they can lower their price $$$”
“did not notice a single difference”
“Its not super comfy”
“Very hard to use”
Top return reasons
Common questions
- Is fat burning cream profitable to sell on Amazon United States?
- The niche generates $72K/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the fat burning cream niche?
- 7 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fat burning cream?
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Smell. The return rate is 2.1%.
- When does demand for fat burning cream peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.8× the quietest.
- What does it cost to enter the fat burning cream niche?
- Listings span $8.56–$33.55; the average listing price is $15.86 (sweet spot $15–$100). The average incumbent carries 5,278 reviews — the moat a new listing must climb.