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fashion fair makeup for black women

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 27Growth 51Conversion 8Competition 30Returns 90Price range 48Avg price 95Brand share 28Review moat 49Quality gap 58

Avg price

Incredible$35.14

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+21.1%

90-day search growth — must beat 0% to launch

Review moat

Okay1,644.5

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.93–$182.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Okay$116K

$116K/yr · 500K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, fashion fair makeup for black women is a $116K/yr Amazon United States market (500K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

fashion fair makeup for black women market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$105K–$141K
units × avg price
Conversion rate
0.7%
Avg BSR
#2,191
Page quality
0%
Prime
88%
Sponsored
50%
Out of stock
7.9%
Avg brand age
47 months
Avg seller age
135 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

42

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 96%

Open market

9%

  • Danessa Myricks77%
  • Danysu3%
  • Fashion Fair3%
  • Black Radiance3%
  • Danessa Myricks Beauty2%
  • TIRTIR2%
  • Open — no brand owns it (7 brands, 9%)

Demand

Weekly Amazon search volume, last 45 weeks — +21.1% search growth over the last 90 days.
20K15KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top fashion fair makeup for black women search terms

  • danessa myricks276K/yr
  • danessa myricks skin tint35K/yr
  • yummy skin31K/yr
  • fashion fair makeup27K/yr
  • fashion fair makeup for black women30K/yr
  • danessa myricks yummy skin tint20K/yr
  • danessa myricks beauty14K/yr
  • dynessa myrick11K/yr
  • fashion fair10K/yr
  • danessa6K/yr
All search terms

Top fashion fair makeup for black women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$23K30%$35K40%$46K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fashion fair makeup for black women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“performs so well”

Soft Feel10%

“keeping it smooth”

Value For Money10%

“Theyre really affordable”

Suitability Combination Skin6%

“Love this product matches my skin”

Brightness/Shine/Glow5%

“gives my face an overall glow”

Advertised Vs Actual Product5%

“Does exactly what it claims”

Color4%

“Great color, good product”

Moist/Dry4%

“dries very quickly”

Durability3%

“Durable, soft, good coverage”

Ease Of Use3%

“Easy to use”

What buyers complain about

Value For Money9%

“Not worth your money”

Smell8%

“It kinda has a wonky smell”

Durability8%

“not long lasting”

Functionality-Overall7%

“Did not come out”

Suitability Oily Skin6%

“my makeup looked oily”

Suitability Dry Skin5%

“trying not to use powder since my face is so dry”

Moist/Dry5%

“didnt seem like it hydrated my face”

Product Condition4%

“I received a used brush”

Oily/Greasy4%

“Makes me greasy”

Smudge Resistance3%

“And I realized I was leaving little brown smudges”

Top return reasons

Functionality-Overall20%
Advertised Vs Actual Product15%
Size-Overall9%
Color8%
Value For Money5%
Smell5%
Oily/Greasy4%
Product Condition3%
Moist/Dry3%
Quality-Overall3%

Common questions

Is fashion fair makeup for black women profitable to sell on Amazon United States?
The niche generates $116K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Skip it (44/100).
How competitive is the fashion fair makeup for black women niche?
13 brands and 42 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in fashion fair makeup for black women?
Top complaints mined from reviews: Value For Money, Smell, Durability. The return rate is 1.2%.
What does it cost to enter the fashion fair makeup for black women niche?
Listings span $4.93–$182.56; the average listing price is $35.14 (sweet spot $15–$100). The average incumbent carries 1,645 reviews — the moat a new listing must climb.