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Fashion Fair Makeup for Black Women

Fail

Buyers convert on only 0.7% of searches, so Fashion Fair Makeup for Black Women is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$116K/yr500K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
67%top-5 click share · 13 brands · 42 sellers

Flapen Score

Fashion Fair Makeup for Black Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Fashion Fair Makeup for Black Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fashion Fair Makeup for Black Women market on Amazon at a glance

Shoppers on Amazon United States searched for Fashion Fair Makeup for Black Women 500K times last year and spent an estimated $116K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
0.7%
Market size, estimated
$116Ka year
Top search term
danessa myricks276K searches a year

02 · Price

A sale here is worth $35.14.

Listings sell for $35.14 on average, from $4.93 to $182.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $35.14 that is $4K to $9K a year per listing.

Average price
$35.14inside the $15 to $100 sweet spot
Price range
$4.93–$182.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #2,191 within Face. It carries 1,645 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
7.9%
Average rank
#2,191in Face
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,645per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Fashion Fair Makeup for Black Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

42

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 96%

Open market

9%

  • Brand 177%
  • Brand 23%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 9%)

Demand

Fashion Fair Makeup for Black Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top Fashion Fair Makeup for Black Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • danessa myricks276K/yr
  • danessa myricks skin tint35K/yr
  • yummy skin31K/yr
  • fashion fair makeup27K/yr
  • fashion fair makeup for black women30K/yr
  • danessa myricks yummy skin tint20K/yr
  • danessa myricks beauty14K/yr
  • dynessa myrick11K/yr
  • fashion fair10K/yr
  • danessa6K/yr

Reviews and returns

What reviews say buyers love and hate about Fashion Fair Makeup for Black Women

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Value For Money”
1.2%of orders come back
“Not worth your money”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fashion Fair Makeup for Black Women questions

Answered from the same tracked data.