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Fantasy Nails

Fail

The top 5 brands take 97% of clicks, so Fantasy Nails is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$80K/yr79K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
49%top-5 click share · 6 brands · 41 sellers

Flapen Score

Fantasy Nails against its category

The dotted line is the Beauty & Personal Care average. Past it, Fantasy Nails is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fantasy Nails market on Amazon at a glance

Shoppers on Amazon United States searched for Fantasy Nails 79K times last year and spent an estimated $80K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
6.6%
Market size, estimated
$80Ka year
Peak month
July1.7× the quietest month
Top search term
top coat mia secret12K searches a year

02 · Price

A sale here is worth $15.46.

Listings sell for $15.46 on average, from $5.49 to $57.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.46 that is $2K to $4K a year per listing.

Average price
$15.46inside the $15 to $100 sweet spot
Price range
$5.49–$57.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #582 within Base & Top Coats. It carries 8,202 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#582in Base & Top Coats
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
8,202per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Fantasy Nails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

41

Top-5 brand share

97%

Top 20: 98%

Top-5 click share

49%

Top 20: 93%

Open market

1%

  • Brand 164%
  • Brand 220%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1%)

Demand

Fantasy Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Fantasy Nails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • top coat mia secret12K/yr
  • finish gel10K/yr
  • kupa base coat9K/yr
  • mia secret gel polish10K/yr
  • mia secret top coat6K/yr
  • base coat mia secret6K/yr
  • mia secret gel5K/yr
  • base y top coat gel mia secret5K/yr
  • esmaltes para uas en gel mia secret3K/yr
  • kupa base and top coat2K/yr

Reviews and returns

What reviews say buyers love and hate about Fantasy Nails

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Ease Of Cleaning”
0.5%of orders come back
“Not cleaning”
A buyer, on “Ease Of Cleaning”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fantasy Nails questions

Answered from the same tracked data.