Fantasy Nails
FailThe top 5 brands take 97% of clicks, so Fantasy Nails is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $80K/yr79K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 49%top-5 click share · 6 brands · 41 sellers
Flapen Score
Fantasy Nails against its category
The dotted line is the Beauty & Personal Care average. Past it, Fantasy Nails is stronger. Inside it, weaker.
Market
The Fantasy Nails market on Amazon at a glance
Shoppers on Amazon United States searched for Fantasy Nails 79K times last year and spent an estimated $80K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $80Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- top coat mia secret12K searches a year
02 · Price
A sale here is worth $15.46.
Listings sell for $15.46 on average, from $5.49 to $57.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.46 that is $2K to $4K a year per listing.
- Average price
- $15.46inside the $15 to $100 sweet spot
- Price range
- $5.49–$57.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #582 within Base & Top Coats. It carries 8,202 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #582in Base & Top Coats
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 8,202per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Fantasy Nails products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mia Secret UV Finish gel top coat for gel or acrylic 15 ml - No wipe clear nail polish - High gloss top coat for artificial nails
- Price
- $13.08
- Rating
- 4.6/5
- Reviews
- 3,998
- Age
- 9y ago

KUPA GelFinity Gel Base Coat Superior Adhesive Bond for Long-Lasting Nail Polish Professional UV/LED Soak-Off Foundation 0.5 Fl Oz
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 531
- Age
- 9y ago

Mia Secret Glass Finish UV-LED Gel 0.5 Fl. oz - 15mL
- Price
- $13.77
- Rating
- 4.6/5
- Reviews
- 4,551
- Age
- 6y ago

KUPA Gelfinity Base Coat & Glossy Top Coat Duo Set No-Wipe Long-Lasting Soak-Off Formula Chip-Resistant UV/LED Gel Polish 0.5 Fl Oz (Pack of 2)
- Price
- $16.79
- Rating
- 4.5/5
- Reviews
- 1,334
- Age
- 8y ago

Mia Secret Finish Gel MINI Top Coat for Gel or Acrylic Nails - Ultra Shine High Gloss Top Coat for Artificial Nails (Single)
- Price
- $10.11
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 4y ago
Trending
estimated 90-day click momentum
Finish Gel Liquid Dishwasher Detergent Advanced Deep Cleaning Power Dish Soap Fights Tough Stains Dishwasher Soap Plastic-Free & Septic Safe Dish Detergent Lemon Scent 75oz
- Price
- $5.64
- Rating
- 4.4/5
- Reviews
- 17,012
- Age
- 17y ago

Mia Secret Finish Gel MINI Top Coat for Gel or Acrylic Nails - Ultra Shine High Gloss Top Coat for Artificial Nails (Single)
- Price
- $10.11
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 4y ago

Finish Gelpacs Dishwasher Detergent Pods Quick Dissolving Cleaning Power Fights Grease & Dried-On Food Easy-to-Use Pre-Measured Dishwasher Soap Orange Scent 84 Count
- Price
- $14.21
- Rating
- 4.6/5
- Reviews
- 26,629
- Age
- 12y ago

Mia Secret Professional Double Bond Base Coat
- Price
- $10.00
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 3y ago

KUPA GelFinity Gel Base Coat Superior Adhesive Bond for Long-Lasting Nail Polish Professional UV/LED Soak-Off Foundation 0.5 Fl Oz
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 531
- Age
- 9y ago
Newest
by launch date
V Beauty Pure Gel Base Coat - Long-Lasting Base Gel Polish for Strong Adhesion Chip-Free Wear & Smooth Application Protects Natural Nails Works with Any Gel Nail Polish
- Price
- $14.73
- Rating
- 4.8/5
- Reviews
- 295
- Age
- 1y ago

V Beauty Pure No Wipe Gel Top Coat - Long Lasting UV Top Coat Gel Nail Polish Scratch and Stain Resistant Durable Non Yellowing No Sticky Layer Glossy - For Manicure & Pedicure - 15ml
- Price
- $14.89
- Rating
- 4.7/5
- Reviews
- 1,057
- Age
- 1y ago

Mia Secret Professional Double Bond Base Coat
- Price
- $10.00
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 3y ago

Mia Secret Finish Gel MINI Top Coat for Gel or Acrylic Nails - Ultra Shine High Gloss Top Coat for Artificial Nails (Single)
- Price
- $10.11
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 4y ago

Mia Secret Finish gel MINI top coat for gel or acrylic nails - ULTRA SHINE Finish Gel - High gloss top coat for artificial nails (3-PACK)
- Price
- $25.69
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
41
Est. top-5 brand share
97%
Top 20: 98%
Est. top-5 click share
49%
Top 20: 93%
Open market
1%
- Mia Secret64%
- KUPA20%
- Finish7%
- V Beauty Pure5%
- --2%
- beetles Gel Polish1%
- Open — no brand owns it (1%)
Demand
Fantasy Nails search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Fantasy Nails search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- top coat mia secret12K/yr
- finish gel10K/yr
- kupa base coat9K/yr
- mia secret gel polish10K/yr
- mia secret top coat6K/yr
- base coat mia secret6K/yr
- mia secret gel5K/yr
- base y top coat gel mia secret5K/yr
- esmaltes para uas en gel mia secret3K/yr
- kupa base and top coat2K/yr
Reviews and returns
What reviews say buyers love and hate about Fantasy Nails
We read the reviews and the return reasons for every product selling here.
“Not cleaning”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fantasy Nails questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









