Fancy Soap

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

2.0%

Market size, estimated

$67Ka year

Peak month

December4.4× the quietest month

Top search term

luxury soap19K searches a year

Listings sell for $20.46 on average, from $1.93 to $51.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.46 that is $0 to $2K a year per listing.

Average price

$20.46inside the $15 to $100 sweet spot

Price range

$1.93–$51.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #821 within Cleansers. It carries 6,128 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#821in Cleansers

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

6,128per listing

Listings tracked

88

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months