Fall Nails

Shoppers searched for this 913K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

913K

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

1.8%

Market size, estimated

$147Ka year

Peak month

October25.7× the quietest month

Top search term

brown press on nails150K searches a year

Listings sell for $8.83 on average, from $4.72 to $21.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $8.83 that is $883 to $2K a year per listing.

Average price

$8.83under the $15 to $100 sweet spot

Price range

$4.72–$21.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$883–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,021 within False Nails & Accessories. It carries 1,073 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.8%

Average rank

#1,021in False Nails & Accessories

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

1,073per listing

Listings tracked

65

37 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

37

Successful launches

2Amazon's first-year sales bar

Average brand age

21 months