Fall Headbands for Women

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

2.1%

Market size, estimated

$42Ka year

Peak month

October7.6× the quietest month

Top search term

patterned headbands16K searches a year

Listings sell for $9.85 on average, from $6.62 to $14.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $9.85 that is $0 to $985 a year per listing.

Average price

$9.85under the $15 to $100 sweet spot

Price range

$6.62–$14.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$985

Returns

1.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #369 within Headbands. It carries 1,964 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#369in Headbands

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,964per listing

Listings tracked

57

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

8Amazon's first-year sales bar

Average brand age

35 months