Fall Gel Nail Polish

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

1.6%

Market size, estimated

$183Ka year

Peak month

October86.8× the quietest month

Top search term

born pretty gel polish241K searches a year

Listings sell for $10.54 on average, from $5.66 to $36.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $10.54 that is $3K to $5K a year per listing.

Average price

$10.54under the $15 to $100 sweet spot

Price range

$5.66–$36.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #106 within Gel Polish. It carries 4,693 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

14.8%

Average rank

#106in Gel Polish

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

4,693per listing

Listings tracked

72

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months