Fake Awake

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

9.2%

Market size, estimated

$223Ka year

Peak month

March9.9× the quietest month

Top search term

tarte eyeliner68K searches a year

Listings sell for $19.61 on average, from $5.78 to $24.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $19.61 that is $10K to $15K a year per listing.

Average price

$19.61inside the $15 to $100 sweet spot

Price range

$5.78–$24.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

0.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Eyes. It carries 6,443 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#136in Eyes

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

6,443per listing

Listings tracked

14

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

78 months