fairytale bath and body works
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$32.70avg listing price — sweet spot $15–$100
Price range
Incredible$16.90–$71.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great140.45avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 62K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fairytale bath and body works is a $55K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
fairytale bath and body works market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$49K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #3,691
- Page quality
- 0%
- Prime
- 36%
- Sponsored
- 9%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Bath & Body Works92%
- Konipl8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×
Top fairytale bath and body works search terms
- fairytale bath and body works44K/yr
- bath and body works fairytale10K/yr
- fairytale perfume4K/yr
- fairy tale bath and body works3K/yr
- fairytale bath and body works perfume2K/yr
Top fairytale bath and body works products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath & Body Works Fine Fragrance Body Spray Mist 8 fl oz / 236 mL (Fairytale)
Bath & Body Works$27.394.5★72 rev
Bath & Body Works Fairytale Ultimate Hydration Body Cream Gift Set For Women 8 Fl Oz (Fairytale)
Bath & Body Works$17.744.6★65 rev
In Fashion Design Bath and body Lotion Perfume Mist Shower Gel Fragrance Collection (bath & body Fairytale Mist 8 Ounce 8 Oz)
Konipl$28.044.7★50 rev
Bath and Body Works Super Smooth Body Lotion Sets Gift For Women 8 Oz (Fairytale)
Bath & Body Works$17.684.7★385 rev
Bath & Body Works - Fairytale - 3 pc Bundle - Trio - Shower Gel Fine Fragrance Mist and Body Lotion
Bath & Body Works$71.864.6★108 rev
Newest
by launch date
Bath & Body Works Fairytale Body Lotion 8 Oz
Bath & Body Works$29.6113 rev
Bath and Body Works Body Lotion Set of 2 8oz Each (Fairytale)
Bath & Body Works$30.3233 rev
Bath & Body Works Fairytale Ultimate Hydration Body Cream Gift Set For Women 8 Fl Oz (Fairytale)
Bath & Body Works$17.7465 rev
Bath and Body Works Super Smooth Body Lotion Sets Gift For Women 8 Oz (Fairytale)
Bath & Body Works$17.68385 rev
Bath & Body Works Signature Collection Shower Gel For Women 10 Fl Oz (Fairytale)
Bath & Body Works$16.902 rev
Trending
90-day click momentumBath & Body Works Signature Collection Shower Gel For Women 10 Fl Oz (Fairytale)
Bath & Body Works$16.905.0★
Bath & Body Works - Fairytale - 3 pc Bundle - Fine Fragrance Mist Ultimate Hydration Body Cream and Shower Gel
Bath & Body Works$55.294.7★
Bath & Body Works Fairytale Body Lotion 8 Oz
Bath & Body Works$29.614.1★
Bath and Body Works Fairytale Body Cream Ultimate Hydration Gift Set For Women 2 Pack 8 Oz. (Fairytale)
Bath & Body Works$28.964.6★
In Fashion Design Bath and body Lotion Perfume Mist Shower Gel Fragrance Collection (bath & body Fairytale Mist 8 Ounce 8 Oz)
Konipl$28.044.7★
What buyers say about fairytale bath and body works
What buyers praise and complain about, mined from review topics.What buyers love
“Sexy light scent”
“As described”
“Its was honestly the ideal gift for Mothers Day”
“It works just like the product is supposed to it's nice on my skin and smells and looks like the fairy tale body lotion”
“you get very high quality products that are worth the money”
What buyers complain about
“the scent isn't as strong as the last fairytale”
“It was separated so the texture was very lumpy”
“liquidy I did not appreciate that”
Top return reasons
Common questions
- Is fairytale bath and body works profitable to sell on Amazon United States?
- The niche generates $55K/yr across 11 tracked products. 90-day search growth is -29.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the fairytale bath and body works niche?
- 2 brands and 67 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fairytale bath and body works?
- Top complaints mined from reviews: Smell, Texture/Consistency-Overall, Dilute/Watery. The return rate is 0.2%.
- When does demand for fairytale bath and body works peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the fairytale bath and body works niche?
- Listings span $16.90–$71.86; the average listing price is $32.70 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.