Fair and White Body Lotion
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Fair and White Body Lotion is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $237K/yr198K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 50%top-5 click share · 5 brands · 74 sellers
Flapen Score
Fair and White Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Fair and White Body Lotion is stronger. Inside it, weaker.
Market
The Fair and White Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Fair and White Body Lotion 198K times last year and spent an estimated $237K. All 5 brands take every click. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $237Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- fair and white60K searches a year
02 · Price
A sale here is worth $25.67.
Listings sell for $25.67 on average, from $5.63 to $58.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $25.67 that is $6K to $13K a year per listing.
- Average price
- $25.67inside the $15 to $100 sweet spot
- Price range
- $5.63–$58.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,464 within Lotions. It carries 721 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 97%
- Out of stock, average day
- 3.6%
- Average rank
- #1,464in Lotions
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 721per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Fair and White Body Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
0%
- Brand 164%
- Brand 218%
- Brand 310%
- Brand 45%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Fair and White Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Fair and White Body Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fair and white60K/yr
- fair and lovely cream23K/yr
- fair and white body lotion38K/yr
- fair and white face cream13K/yr
- fair and lovely13K/yr
- so white body lotion7K/yr
- fair and white cream8K/yr
- fair white4K/yr
- fair white skin lightening cream7K/yr
- fair and lovely cream for face13K/yr
Reviews and returns
What reviews say buyers love and hate about Fair and White Body Lotion
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fair and White Body Lotion questions
Answered from the same tracked data.