fair and white body lotion
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.67avg listing price — sweet spot $15–$100
Price range
Great$5.63–$58.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good721.45avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$237K$237K/yr · 198K searches
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fair and white body lotion is a $237K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fair and white body lotion market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $257K–$321K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #1,464
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 76%
- Out of stock
- 3.6%
- Avg brand age
- 67 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
0%
- FAIR & WHITE64%
- Glow & Lovely18%
- F&W10%
- Fair & Lovely5%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +11.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top fair and white body lotion search terms
- fair and white60K/yr
- fair and lovely cream23K/yr
- fair and white body lotion38K/yr
- fair and white face cream13K/yr
- fair and lovely13K/yr
- so white body lotion7K/yr
- fair and white cream8K/yr
- fair white4K/yr
- fair white skin lightening cream7K/yr
- fair and lovely cream for face13K/yr
Top fair and white body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FAIR & WHITE So White Skin Brightening Lotion - 500 ml / 17.6 Fl oz - Daily Moisturizing Body Lotion
FAIR & WHITE$52.864.4★855 rev
Glow & Lovely Advanced Multi-Vitamin Face Cream 80g
Glow & Lovely$9.984.3★5,268 rev
FAIR & WHITE Original Skin Brightening Gel Cream - 30ml / 1floz - For Neck Face Armpit Elbows Private Areas Brightening Gel for Uneven Skin Tone
FAIR & WHITE$14.764.3★1,109 rev
Glow & Lovely Re-New Bright Advanced Multi Vitamin Serum Cream 50g
Glow & Lovely$6.654.1★2,027 rev
Fair and White So White Perfector Cream 1.7 fl oz / 50ml Skin Brightening Face Cream- Formulated for Moisturizing and Nourishing Skin
FAIR & WHITE$20.254.2★453 rev
Newest
by launch dateGlow & Lovely Re-New Bright Advanced Multi Vitamin Serum Cream 50g
Glow & Lovely$6.652,027 rev
Fair & Lovely Glow & Handsome Instant Brightness Rapid Action Facewash 50g
Fair & Lovely$7.001,256 rev
Glow and Lovely Serum in Cream 80g Pack of (1)
Generic$11.4728 rev
Glow & Lovely BB Cream Lightweight Face Cream with Light Coverage Matte Finish & SPF 15 Suitable for Daily Use 0.32 oz (9 g)
Fair & Lovely$5.6347 rev
Fair & White Exclusive Vitamin C Serum 30 ml / 1 fl oz Skin Brightening Serum
F&W$39.58435 rev
Trending
90-day click momentumGlow & Lovely Advanced Multi-Vitamin Face Cream 80g
Glow & Lovely$9.984.3★
Fair & Lovely Glow & Handsome Instant Brightness Rapid Action Facewash 50g
Fair & Lovely$7.004.1★
FAIR & WHITE Exclusive Cream with 50 ml / 1.7fl.oz.
FAIR & WHITE$18.724.0★
Fair and White So White Perfector Cream 1.7 fl oz / 50ml Skin Brightening Face Cream- Formulated for Moisturizing and Nourishing Skin
FAIR & WHITE$20.254.2★
F&W New York Fair & Lovely cream 50g
F&W$10.523.8★
What buyers say about fair and white body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Fair and white gel”
“my skin loves it”
“Beautiful smell”
“Faire and white is the best”
“Gives me soft smooth bright look”
“It really brightens my face”
“keeps it hydrated”
“This face cream actually works very good”
“Easy to use”
“Works great for hyperpigmentation”
What buyers complain about
“Expensive”
“Bad smell”
“Did not work for me”
“Inferior quality”
“Tiny”
“Make skin dry”
“my face feels dry after use”
“Though it does work Im not to sure on the ingredients”
“No noticeable change”
“Rash”
Top return reasons
Common questions
- Is fair and white body lotion profitable to sell on Amazon United States?
- The niche generates $237K/yr across 29 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the fair and white body lotion niche?
- 5 brands and 74 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fair and white body lotion?
- Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.7%.
- When does demand for fair and white body lotion peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the fair and white body lotion niche?
- Listings span $5.63–$58.48; the average listing price is $25.67 (sweet spot $15–$100). The average incumbent carries 721 reviews — the moat a new listing must climb.