fahrenheit cologne for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$72.30avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$11.85–$147.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$424K$424K/yr · 199K searches
Review moat
Okay1,589.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fahrenheit cologne for men is a $424K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
fahrenheit cologne for men market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $434K–$578K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #576
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 10.7%
- Avg brand age
- 91 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Dior78%
- URBAN COLLECTION12%
- AFLUXE6%
- MOBETTER FRAGRANCE OILS2%
- TWINS PARFUM2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top fahrenheit cologne for men search terms
- fahrenheit cologne65K/yr
- fahrenheit43K/yr
- fahrenheit cologne for men64K/yr
- fahrenheit perfume7K/yr
- farenheit6K/yr
- fahrenheit perfume for men6K/yr
- mens cologne fahrenheit4K/yr
- fahrenheit parfum3K/yr
- farenheight perfume de hombre1K/yr
Top fahrenheit cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fahrenheit By Christian Dior For Men. Eau De Toilette Spray Red 3.4 Oz.
Dior$98.404.6★5,002 rev
Firenight for Men Eau De Parfum 3.4 fl Oz- Top notes of Nutmeg Flower Lavender Cedar Chamomile Mandarin Orange Hawthorn Bergamot & Lemon - Citrus Cologne for Day & Night Use Elegant 100ml Bottle
URBAN COLLECTION$24.463.9★395 rev
Dior Christian Fahrenheit for Men Eau de Toilette Spray 3.4 Ounce
Dior$102.344.6★469 rev
Fahrenheit By Christian Dior For Men. Eau De Toilette Spray 6.8 Oz.
Dior$147.894.6★5,002 rev
Christian Dior Fahrenheit Parfum Spray for Men 2.5 Ounce
Dior$124.074.3★811 rev
Newest
by launch dateFirenight for Men Eau De Parfum 3.4 fl Oz- Top notes of Nutmeg Flower Lavender Cedar Chamomile Mandarin Orange Hawthorn Bergamot & Lemon - Citrus Cologne for Day & Night Use Elegant 100ml Bottle
URBAN COLLECTION$24.46395 rev
TWINS Impression of Fahrenheit | Perfume for Men Eau de Parfum | No.1121 | 3.4 Fl Oz / 100 ml
TWINS PARFUM$25.021,105 rev
AFLUXE FIRENIGHT POUR HOMME Eau De Toilette Long Lasting Men Perfume 3.4Fl Oz Cologne For Men Daily Used
AFLUXE$15.25171 rev
MOBETTER FRAGRANCE OILS 1000 Fahrenheit Men Fragrance Body Oil
MOBETTER FRAGRANCE OILS$11.85297 rev
Dior Christian Dior Fahrenheit Mens Shower Gel 6.8 Ounce
Dior$63.78552 rev
Trending
90-day click momentum
Christian Dior Fahrenheit for Men 1.7 Ounce Eau de Toilette Spray
Dior$70.794.6★
AFLUXE FIRENIGHT POUR HOMME Eau De Toilette Long Lasting Men Perfume 3.4Fl Oz Cologne For Men Daily Used
AFLUXE$15.253.7★
Dior Christian Fahrenheit for Men Eau de Toilette Spray 3.4 Ounce
Dior$102.344.6★
Christian Dior Fahrenheit Parfum Spray for Men 2.5 Ounce
Dior$124.074.3★
Christian Dior Fahrenheit Eau de Toilette Spray for Men 3.4 Ounce
Dior$104.394.6★
What buyers say about fahrenheit cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Light fragrance”
“Effective for the price”
“Cant beat the quality”
“Getting what I want”
“And last forever if thats what youre looking for, great,”
“Regalo”
“Thick glass bottle”
“the size is good for the travel kit”
What buyers complain about
“Terrible chemical smell”
“Don't be cheap”
“Don't last long”
“Packed poorly and bottle damaged and leaking product”
“Super synthetic”
“I am leaving a 1-star review—both because of the poor product quality”
“Not as pictured”
Top return reasons
Common questions
- Is fahrenheit cologne for men profitable to sell on Amazon United States?
- The niche generates $424K/yr across 12 tracked products. 90-day search growth is +12.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the fahrenheit cologne for men niche?
- 5 brands and 47 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fahrenheit cologne for men?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.4%.
- When does demand for fahrenheit cologne for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the fahrenheit cologne for men niche?
- Listings span $11.85–$147.89; the average listing price is $72.30 (sweet spot $15–$100). The average incumbent carries 1,589 reviews — the moat a new listing must climb.