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Fade Cream

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Fade Cream is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$1.0M/yr877K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
66%top-5 click share · 3 brands · 61 sellers

Flapen Score

Fade Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Fade Cream is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fade Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Fade Cream 877K times last year and spent an estimated $1.0M. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 877K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
877K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
11.2%
Market size, estimated
$1.0Ma year
Peak month
October2.2× the quietest month
Top search term
ambi fade cream228K searches a year

02 · Price

A sale here is worth $10.56.

Listings sell for $10.56 on average, from $2.99 to $22.06. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $10.56 that is $53K to $63K a year per listing.

Average price
$10.56under the $15 to $100 sweet spot
Price range
$2.99–$22.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
$53K–$63K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #569 within Face Moisturizers. It carries 3,141 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#569in Face Moisturizers
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,141per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Fade Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 229%
  • Brand 37%

Demand

Fade Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Fade Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ambi fade cream228K/yr
  • ambi158K/yr
  • ambi fade cream for dark spots75K/yr
  • palmers fade cream122K/yr
  • palmers skin success fade cream29K/yr
  • skin success fade cream36K/yr
  • porcelana skin lightening cream30K/yr
  • palmers skin success31K/yr
  • esoterica fade cream23K/yr
  • skin success17K/yr

Reviews and returns

What reviews say buyers love and hate about Fade Cream

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“DIDN'T WORK”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fade Cream questions

Answered from the same tracked data.