Facial Tallow
FailDemand is soft, at -42.4% this quarter, so Facial Tallow is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $63K/yr29K searches / yr
- 90-day growth
- -42.4%search demand this quarter
- Competition
- 83%top-5 click share · 10 brands · 38 sellers
Flapen Score
Facial Tallow against its category
The dotted line is the Beauty & Personal Care average. Past it, Facial Tallow is stronger. Inside it, weaker.
Market
The Facial Tallow market on Amazon at a glance
Shoppers on Amazon United States searched for Facial Tallow 29K times last year and spent an estimated $63K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -42.4%
- Conversion, latest week
- 12.4%
- Market size, estimated
- $63Ka year
- Peak month
- August4.0× the quietest month
- Top search term
- facial tallow9K searches a year
02 · Price
A sale here is worth $17.61.
Listings sell for $17.61 on average, from $7.30 to $39.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $17.61 that is $2K to $4K a year per listing.
- Average price
- $17.61inside the $15 to $100 sweet spot
- Price range
- $7.30–$39.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #1,927 within Face Moisturizers. It carries 2,091 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 17.9%
- Average rank
- #1,927in Face Moisturizers
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 2,091per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 14 months
Products
Top Facial Tallow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
38
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
12%
- Brand 136%
- Brand 219%
- Brand 313%
- Brand 410%
- Brand 55%
- Brand 65%
- Open — no brand owns it (4 brands, 12%)
Demand
Facial Tallow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.0×
Reviews and returns
What reviews say buyers love and hate about Facial Tallow
We read the reviews and the return reasons for every product selling here.
“Funky smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Facial Tallow questions
Answered from the same tracked data.









