Facial Sponges
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -6.8% this quarter, so Facial Sponges is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $857K/yr802K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 39%top-5 click share · 33 brands · 81 sellers
Flapen Score
Facial Sponges against its category
The dotted line is the Beauty & Personal Care average. Past it, Facial Sponges is stronger. Inside it, weaker.
Market
The Facial Sponges market on Amazon at a glance
Shoppers on Amazon United States searched for Facial Sponges 802K times last year and spent an estimated $857K. The top 5 brands take 51% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $857K a year.
- Searches, last 12 months
- 802K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $857Ka year
- Peak month
- March1.2× the quietest month
- Top search term
- facial sponges158K searches a year
02 · Price
A sale here is worth $9.54.
Listings sell for $9.54 on average, from $3.02 to $23.70. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $9.54 that is $14K to $19K a year per listing.
- Average price
- $9.54under the $15 to $100 sweet spot
- Price range
- $3.02–$23.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Makeup Brushes & Tools. It carries 7,094 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Makeup Brushes & Tools
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 7,094per listing
- Listings tracked
- 47
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Facial Sponges products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
33 flat
Sellers
81
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
39%
Top 20: 76%
Open market
44%
- Brand 114%
- Brand 213%
- Brand 310%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Facial Sponges search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Facial Sponges search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- facial sponges158K/yr
- face sponges97K/yr
- face sponges for cleansing82K/yr
- face sponge60K/yr
- face scrub pads57K/yr
- compressed facial sponges47K/yr
- facial sponges for estheticians42K/yr
- facial sponge36K/yr
- facial scrub pads34K/yr
- compressed sponges28K/yr
Reviews and returns
What reviews say buyers love and hate about Facial Sponges
We read the reviews and the return reasons for every product selling here.
“Very rough material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Facial Sponges questions
Answered from the same tracked data.









