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Facial Massage Cream

Maybe

Products sell for $32.54 on average, inside the sweet spot. But shoppers spend an estimated $74K a year here, so Facial Massage Cream is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$74K/yr52K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
43%top-5 click share · 17 brands · 73 sellers

Flapen Score

Facial Massage Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Facial Massage Cream is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Facial Massage Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Facial Massage Cream 52K times last year and spent an estimated $74K. The top 5 brands take 71% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
4.4%
Market size, estimated
$74Ka year
Top search term
facial massage cream17K searches a year

02 · Price

A sale here is worth $32.54.

Listings sell for $32.54 on average, from $8.62 to $119.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.54 that is $0 to $3K a year per listing.

Average price
$32.54inside the $15 to $100 sweet spot
Price range
$8.62–$119.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #2,181 within Creams. It carries 1,591 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
97%
Out of stock, average day
5.6%
Average rank
#2,181in Creams
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,591per listing
Listings tracked
35

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Facial Massage Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

73

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

23%

  • Brand 124%
  • Brand 220%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Search terms

Top Facial Massage Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • facial massage cream17K/yr
  • massage cream for face10K/yr
  • face massage cream10K/yr
  • charmzone5K/yr
  • face massage cream for facial4K/yr
  • charmzone control cream3K/yr
  • charmzone skin care3K/yr

Reviews and returns

What reviews say buyers love and hate about Facial Massage Cream

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Moist/Dry”
14%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“It NEVER stops being sticky”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Facial Massage Cream questions

Answered from the same tracked data.