Is facial mask for men profitable to sell on Amazon United States?

The niche generates $265K/yr across 10 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Skip it (45/100).

How competitive is the facial mask for men niche?

7 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in facial mask for men?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Allergies. The return rate is 0.8%.

When does demand for facial mask for men peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the facial mask for men niche?

Listings span $10.08–$33.95; the average listing price is $20.69 (sweet spot $15–$100). The average incumbent carries 18,094 reviews — the moat a new listing must climb.

facial mask for men

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$20.69

avg listing price — sweet spot $15–$100

Price range

Great$10.08–$33.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$265K

$265K/yr · 179K searches

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Review moat

Bad18,093.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, facial mask for men is a $265K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

facial mask for men market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $259K–$310K; units × avg price
Conversion rate: 7.2%
Avg BSR: #173
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS57%
JAXON LANE27%
HommeFace4%
Aromasong4%
Brickell Men's Products3%
JVR2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -15.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top facial mask for men search terms

dead sea mud mask53K/yr -8.2%5.3% conv.
bro mask27K/yr -47.1%11.9% conv.
mens face mask skin care13K/yr -13.4%3.4% conv.
face mask for men skin care6K/yr +27.0%2.8% conv.
bro mask for men15K/yr -36.4%13.3% conv.
mens facial mask8K/yr -11.5%3.5% conv.
mens mask facial4K/yr +54.3%1.5% conv.
dead sea mask6K/yr +1.0%5.5% conv.
new york biology dead sea mud mask5K/yr -6.1%12.9% conv.
mud mask for men4K/yr -1.4%8.9% conv.

All search terms

Top facial mask for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz

NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS$16.264.5★52,637 rev

JAXON LANE BRO MASK Premium Korean Face Mask for Men (4x1 Pack) - Anti Aging Sheet Masks w/Hydrogel Vitamin C Hydrolyzed Collagen & Hyaluronic Acid - Perfect Skin Care for Men

JAXON LANE$27.764.3★1,618 rev

JAXON LANE BRO MASK Under Eye Patches for Men - Cooling Eye Patches for Dark Circles and Puffiness with Caffeine Niacinamide Hyaluronic Acid (6 x 1 Pairs)

JAXON LANE$29.744.3★712 rev

NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS$23.834.5★52,637 rev

NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS$16.244.5★52,637 rev

Newest

by launch date

Aromasong 100% Pure Dead Sea Mud Mask for Face and Body - Spa Quality Pore Minimizer for Face & Oily Skin Cleansing Natural Skin Care for Women and Men - 8 oz

Aromasong$10.08420 rev

3y ago

NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS$23.8352,637 rev

4y ago

JAXON LANE BRO MASK Under Eye Patches for Men - Cooling Eye Patches for Dark Circles and Puffiness with Caffeine Niacinamide Hyaluronic Acid (6 x 1 Pairs)

JAXON LANE$29.74712 rev

5y ago

HommeFace Mens Revitalizing Hydrogel Facial Mask Set (5ct) - Hydrating Beard-Friendly Anti-Aging Soothing Face Sheet Masks - Korean Skincare Technology with Hyaluronic Acid Vitamins & Peptides

HommeFace$21.97469 rev

6y ago

JVR Peel Off Face Mask Blackhead Mask for Men Charcoal Peel Off Black Mask Facial Mask Refreshing and Deep Cleansing for All Skin Types 4.23 OZ

JVR$13.057,760 rev

6y ago

What buyers say about facial mask for men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“The masks feel high quality”

Soft Feel13%

“It goes on very smoothly”

Suitability Combination Skin10%

“A wonderful product for my skin”

Efficiency7%

“mostly effective”

Advertised Vs Actual Product5%

“Does what it says”

Moist/Dry4%

“So moisturizing and really just pampering”

Suitability Dry Skin4%

“It does a good job of deep cleaning without leaving my skin feeling overly dry or tight”

Cleansing4%

“Really cleans your face”

Ease Of Use3%

“Easy to use”

Value For Money3%

“The price was worth it”

What buyers complain about

Value For Money9%

“just expensive”

Functionality-Overall9%

“The mask doesn't work”

Allergies9%

“It caused me skin irritation”

Moist/Dry6%

“it was not dry”

Smell6%

“Smells awful”

Skin Health5%

“It burnt my skin”

Texture/Consistency-Overall4%

“its got an oily texture to it”

Suitability Dry Skin3%

“It doesn't make your skin smoother, it doesn't remove blackheads, it does exactly that, nothing”

Quality-Overall3%

“This mud mask isn't the greatest quality”

Thickness3%

“I'd say it's too thin”

Top return reasons

Functionality-Overall21%

Advertised Vs Actual Product13%

Smell8%

Product Condition5%

Texture/Consistency-Overall5%

Moist/Dry5%

Value For Money5%

Leak-Proof4%

Skin Health3%

Quality-Overall2%

Common questions

Is facial mask for men profitable to sell on Amazon United States?: The niche generates $265K/yr across 10 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Skip it (45/100).
How competitive is the facial mask for men niche?: 7 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in facial mask for men?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Allergies. The return rate is 0.8%.
When does demand for facial mask for men peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the facial mask for men niche?: Listings span $10.08–$33.95; the average listing price is $20.69 (sweet spot $15–$100). The average incumbent carries 18,094 reviews — the moat a new listing must climb.