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Facial Fitness

Fail

Shoppers spend an estimated $7K a year here, so Facial Fitness is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$7K/yr8K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
68%top-5 click share · 16 brands · 22 sellers

Flapen Score

Facial Fitness against its category

The dotted line is the Beauty & Personal Care average. Past it, Facial Fitness is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Facial Fitness market on Amazon at a glance

Shoppers on Amazon United States searched for Facial Fitness 8K times last year and spent an estimated $7K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
3.8%
Market size, estimated
$7Ka year
Peak month
December4.3× the quietest month
Top search term
chin neck exerciser3K searches a year

02 · Price

A sale here is worth $23.17.

Listings sell for $23.17 on average, from $8.75 to $68.94. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $23.17 that is $0 to $2K a year per listing.

Average price
$23.17inside the $15 to $100 sweet spot
Price range
$8.75–$68.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #226 within Skin Care Tools. It carries 2,037 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
28.9%
Average rank
#226in Skin Care Tools
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
2,037per listing
Listings tracked
17

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Facial Fitness products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

29%

  • Brand 138%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Facial Fitness search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Facial Fitness search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chin neck exerciser3K/yr
  • jurson double chin reducer1K/yr
  • jusron double chin reducer2K/yr
  • facial fitness1K/yr
  • face trainer for women861/yr

Reviews and returns

What reviews say buyers love and hate about Facial Fitness

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Facial Fitness questions

Answered from the same tracked data.