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Facial Exfoliating Gel

Fail

The top 5 products take 100% of clicks, so Facial Exfoliating Gel is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$6K/yr13K searches / yr
90-day growth
-48.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 12 sellers

Flapen Score

Facial Exfoliating Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Facial Exfoliating Gel is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Facial Exfoliating Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Facial Exfoliating Gel 13K times last year and spent an estimated $6K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-48.6%
Conversion, latest week
3.2%
Market size, estimated
$6Ka year
Peak month
August23.9× the quietest month
Top search term
facial exfoliating gel6K searches a year

02 · Price

A sale here is worth $13.50.

Listings sell for $13.50 on average, from $11.67 to $16.03. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $13.50 that is $0 to $1K a year per listing.

Average price
$13.50under the $15 to $100 sweet spot
Price range
$11.67–$16.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 36.5% of listings are out of stock. The average listing ranks #210 within Polishes & Scrubs. It carries 324 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
36.5%
Average rank
#210in Polishes & Scrubs
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
324per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Facial Exfoliating Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 230%
  • Brand 322%

Demand

Facial Exfoliating Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 23.9×

Search terms

Top Facial Exfoliating Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • facial exfoliating gel6K/yr
  • facial exfoliante gel de naranja2K/yr
  • miss season facial exfoliating gel4K/yr
  • facial exfoliante gel1K/yr

Reviews and returns

What reviews say buyers love and hate about Facial Exfoliating Gel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“doesn't actually make your skin peel”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Facial Exfoliating Gel questions

Answered from the same tracked data.