facial exfoliating gel
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great324.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$11.67–$16.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$6K$6K/yr · 13K searches
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, facial exfoliating gel is a $6K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
facial exfoliating gel market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $10K–$14K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 100%
- Out of stock
- 36.5%
- Avg brand age
- 65 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- YG LianKai48%
- Amococo30%
- Dr.G22%
Demand
Weekly Amazon search volume, last 48 weeks — -48.6% search growth over the last 90 days.Top facial exfoliating gel search terms
- facial exfoliating gel6K/yr
- facial exfoliante gel de naranja2K/yr
- miss season facial exfoliating gel4K/yr
- facial exfoliante gel1K/yr
Top facial exfoliating gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2Pcs Facial Exfoliating Gel Orange Enzyme Hydrating Facial Scrub Deep Cleansing Moisturizing Orange Peeling Gel Remove Blackheads Rejuvenating Skin Repair(60g)
YG LianKai$11.674.0★30 rev
Amococo 3Packs Vitamin C Face Scrub Exfoliating Gel with Orange to Gently Remove Dead Skin Cells & Excess Oil Facial Exfoliator for Men & Women 1.7 oz*3
Amococo$12.793.8★63 rev
Dr. G Brightening Peeling Gel - Korean Skincare for Glowy Skin - Aqua Gommage Facial Exfoliator - Hyaluronic Acid Ceramides Vitamin C - Smooth Skin Texture Low Irritation - Bulk Items - 4.23 fl oz
Dr.G$16.034.6★880 rev
Newest
by launch dateAmococo 3Packs Vitamin C Face Scrub Exfoliating Gel with Orange to Gently Remove Dead Skin Cells & Excess Oil Facial Exfoliator for Men & Women 1.7 oz*3
Amococo$12.7963 rev
2Pcs Facial Exfoliating Gel Orange Enzyme Hydrating Facial Scrub Deep Cleansing Moisturizing Orange Peeling Gel Remove Blackheads Rejuvenating Skin Repair(60g)
YG LianKai$11.6730 rev
Dr. G Brightening Peeling Gel - Korean Skincare for Glowy Skin - Aqua Gommage Facial Exfoliator - Hyaluronic Acid Ceramides Vitamin C - Smooth Skin Texture Low Irritation - Bulk Items - 4.23 fl oz
Dr.G$16.03880 rev
Trending
90-day click momentumAmococo 3Packs Vitamin C Face Scrub Exfoliating Gel with Orange to Gently Remove Dead Skin Cells & Excess Oil Facial Exfoliator for Men & Women 1.7 oz*3
Amococo$12.793.8★
Dr. G Brightening Peeling Gel - Korean Skincare for Glowy Skin - Aqua Gommage Facial Exfoliator - Hyaluronic Acid Ceramides Vitamin C - Smooth Skin Texture Low Irritation - Bulk Items - 4.23 fl oz
Dr.G$16.034.6★
2Pcs Facial Exfoliating Gel Orange Enzyme Hydrating Facial Scrub Deep Cleansing Moisturizing Orange Peeling Gel Remove Blackheads Rejuvenating Skin Repair(60g)
YG LianKai$11.674.0★
What buyers say about facial exfoliating gel
What buyers praise and complain about, mined from review topics.What buyers love
“A super soft”
“efficient it works on my skin”
“It works well for my dry skin”
“Great exfoliate, good value”
“Excellent Product”
“It is a good price”
“There is no irritation just leaves your skin feeling smooth and bright”
“Works as promised”
“It brightens my skin”
“so effective”
What buyers complain about
“doesn't actually make your skin peel”
“that is not what the description says”
“Trash”
“Broke out with rash”
“it does nothing to help my skin”
“you think it will be harsh”
“If you have sensitive skin”
“there is a better product on Walmart for half price”
“I'm not crazy about the texture”
“The paste itself clumps”
Top return reasons
Common questions
- Is facial exfoliating gel profitable to sell on Amazon United States?
- The niche generates $6K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.6%. Flapen's verdict: Skip it (31/100).
- How competitive is the facial exfoliating gel niche?
- 3 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in facial exfoliating gel?
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.6%.
- What does it cost to enter the facial exfoliating gel niche?
- Listings span $11.67–$16.03; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.