Facial Epilator for Women

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

+12.5%

Conversion, latest week

3.8%

Market size, estimated

$338Ka year

Top search term

epilator for face90K searches a year

Listings sell for $35.40 on average, from $9.89 to $125.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $35.40 that is $18K to $27K a year per listing.

Average price

$35.40inside the $15 to $100 sweet spot

Price range

$9.89–$125.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

1.4%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #70 within Women's. It carries 5,735 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#70in Women's

Average rating

3.83 starsAmazon United States average 4.42 stars

Average reviews

5,735per listing

Listings tracked

25

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months