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Facelove Mascara

Maybe

Search demand grew >1,000% this quarter. But the top 5 products take 82% of clicks, so Facelove Mascara is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$75K/yr85K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
82%top-5 click share · 10 brands · 12 sellers

Flapen Score

Facelove Mascara against its category

The dotted line is the Beauty & Personal Care average. Past it, Facelove Mascara is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Facelove Mascara market on Amazon at a glance

Shoppers on Amazon United States searched for Facelove Mascara 85K times last year and spent an estimated $75K. The top 5 brands take 82% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.2%
Market size, estimated
$75Ka year
Top search term
facelove mascara63K searches a year

02 · Price

A sale here is worth $21.28.

Listings sell for $21.28 on average, from $9.25 to $27.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $21.28 that is $5K to $11K a year per listing.

Average price
$21.28inside the $15 to $100 sweet spot
Price range
$9.25–$27.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 70.8% of listings are out of stock. The average listing ranks #398 within Eyes. It carries 2,592 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
30%
Out of stock, average day
70.8%
Average rank
#398in Eyes
Average rating
3.74 starsAmazon United States average 4.42 stars
Average reviews
2,592per listing
Listings tracked
10

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Facelove Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

10

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

12%

  • Brand 131%
  • Brand 222%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 12%)

Search terms

Top Facelove Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • facelove mascara63K/yr
  • face love mascara13K/yr
  • facelive mascara5K/yr
  • facelove everlove mascara4K/yr

Reviews and returns

What reviews say buyers love and hate about Facelove Mascara

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Eyelash Quality”
17%of negative reviews mention “Eyelash Quality”
0.4%of orders come back
“Issues with Prime Mascara”
A buyer, on “Eyelash Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Facelove Mascara questions

Answered from the same tracked data.