facelove foundation stick
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Price range
Great$13.03–$39.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Great432avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$124K$124K/yr · 63K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, facelove foundation stick is a $124K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
facelove foundation stick market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $82K–$103K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #441
- Page quality
- 0%
- Prime
- 24%
- Sponsored
- 94%
- Out of stock
- 71.0%
- Avg brand age
- 25 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
17
Sellers
23
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
33%
- PKQAMQIU26%
- codimu13%
- haccen9%
- Lumineskin Labs8%
- Tryclove7%
- EZBNG6%
Top facelove foundation stick search terms
- facelove foundation stick34K/yr
- facelove changing foundation stick11K/yr
- face love foundation stick10K/yr
- facelove foundation9K/yr
Top facelove foundation stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Foundation Stick 2-in-1 Color Changing Foundation Stick with Brush Moisturizing Long-Lasting Makeup for All Skin TypesDeep Skin
PKQAMQIU$14.955.0★4 rev
Facelove Foundation Stick Facelove Changing Foundation Stick 2-in-1 Color-Changing Foundation Stick Hydrating Long-Lasting Lightweight Matte Concealer Foundation Stick (1PCS)
codimu$19.901.0★2 rev
Facelove Foundation Stick 2-in-1 Color Changing Foundation Stick with Brush Moisturizing Long-Lasting Makeup for All Skin TypesNatural
haccen$14.235.0★2 rev
Official Facelove Foundation Stick Facelove Changing Foundation Stick 2-in-1 Color-Changing Foundation Stick Hydrating Long-Lasting Lightweight Matte Concealer Foundation Stick
Lumineskin Labs$21.023.0★21 rev
Foundation Stick Changing Foundation Stick 2-in-1 Stick & Brush Design Smooth Blendable Makeup Stick for Natural-Looking Coverage
Tryclove$27.833.0★5 rev
Newest
by launch date
Facelove Color Changing Foundation Stick 2-in-1 Foundation Stick with Blending Brush Moisturizing Long-Lasting Makeup for Deep Skin Tone Natural-Looking Finish (1 Pack)
Zorlyna$21.560 rev
Facelove Foundation Stick for Mature Skin
Yioozioll$19.801 rev
Facelove foundation stick2-in-1 Waterproof & Long-Lasting Hydrating Makeup Dual-Ended Foundation & Concealer Stick Portable for Easy
ETUIH$19.911 rev
FaceLove Foundation Stick Facelove Changing Foundation Stick Face Love 2-In-1 Color-Changing FoundationStick Hydrating Long-Lasting Lightweight for All Skin Types
Vetra skin$13.032 rev
2Pcs Foundation Stick Changing Foundation Stick 2-in-1 Color-Changing Foundation Stick Hydrating Long-Lasting Lightweight Matte Concealer Foundation Stick
Generic$19.540 rev
Trending
90-day click momentumFoundation Stick 2-in-1 Color Changing Foundation Stick with Brush Moisturizing Long-Lasting Makeup for All Skin TypesDeep Skin
PKQAMQIU$14.955.0★
Facelove Foundation Stick Facelove Changing Foundation Stick 2-in-1 Color-Changing Foundation Stick Hydrating Long-Lasting Lightweight Matte Concealer Foundation Stick (1PCS)
codimu$19.901.0★
Facelove Foundation Stick 2-in-1 Color Changing Foundation Stick with Brush Moisturizing Long-Lasting Makeup for All Skin TypesNatural
haccen$14.235.0★
Official Facelove Foundation Stick Facelove Changing Foundation Stick 2-in-1 Color-Changing Foundation Stick Hydrating Long-Lasting Lightweight Matte Concealer Foundation Stick
Lumineskin Labs$21.023.0★
Foundation Stick Changing Foundation Stick 2-in-1 Stick & Brush Design Smooth Blendable Makeup Stick for Natural-Looking Coverage
Tryclove$27.833.0★
What buyers say about facelove foundation stick
What buyers praise and complain about, mined from review topics.What buyers love
“It really is great for my skin”
“the coverage is buildable”
“Goes on easily”
“Good color”
“A great product”
“Goes on smooth, it stays and blends super easy”
“It makes application and blending so quick and convenient, especially when Im on the go”
“This is a lightweight foundation”
“It is just as advertised”
“This foundation stick is really easy to use”
What buyers complain about
“Did not match my skin color”
“No es el resultado que dan.”
“No real coverage”
“Perhaps its not for mature skin”
“Not as described”
“very dry to start with”
“DO NOT recommend if you have any discoloration large poors or want build able coverage”
“Allergic reaction”
“Waste of money for me”
“did NOT blend into your skin at all”
Top return reasons
Common questions
- Is facelove foundation stick profitable to sell on Amazon United States?
- The niche generates $124K/yr across 17 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (66/100).
- How competitive is the facelove foundation stick niche?
- 17 brands and 23 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in facelove foundation stick?
- Top complaints mined from reviews: Color, Functionality-Overall, Coverage. The return rate is 4.9%.
- What does it cost to enter the facelove foundation stick niche?
- Listings span $13.03–$39.90; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.