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Facelove Foundation Stick

Pass

Facelove Foundation Stick scores 66 out of 100, a Pass. Shoppers spend an estimated $124K a year here, search demand grew >1,000% this quarter, and an estimated 4.9% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$124K/yr63K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
62%top-5 click share · 17 brands · 23 sellers

Flapen Score

Facelove Foundation Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Facelove Foundation Stick is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Facelove Foundation Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Facelove Foundation Stick 63K times last year and spent an estimated $124K. The top 5 brands take 62% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
9.5%
Market size, estimated
$124Ka year
Top search term
facelove foundation stick34K searches a year

02 · Price

A sale here is worth $20.57.

Listings sell for $20.57 on average, from $13.03 to $39.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $20.57 that is $5K to $10K a year per listing.

Average price
$20.57inside the $15 to $100 sweet spot
Price range
$13.03–$39.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 71.0% of listings are out of stock. The average listing ranks #441 within Face. It carries 432 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
24%
Out of stock, average day
71.0%
Average rank
#441in Face
Average rating
3.82 starsAmazon United States average 4.42 stars
Average reviews
432per listing
Listings tracked
17

04 · Newcomers

5 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
25 months

Products

Top Facelove Foundation Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17

Sellers

23

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

33%

  • Brand 126%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Search terms

Top Facelove Foundation Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • facelove foundation stick34K/yr
  • facelove changing foundation stick11K/yr
  • face love foundation stick10K/yr
  • facelove foundation9K/yr

Reviews and returns

What reviews say buyers love and hate about Facelove Foundation Stick

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Combination Skin”
22%of negative reviews mention “Color”
4.9%of orders come back
“Did not match my skin color”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Facelove Foundation Stick questions

Answered from the same tracked data.