Is face wipes for oily skin profitable to sell on Amazon United States?

The niche generates $636K/yr across 4 tracked products. 90-day search growth is +15.4%. Flapen's verdict: Skip it (45/100).

How competitive is the face wipes for oily skin niche?

2 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in face wipes for oily skin?

Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.3%.

When does demand for face wipes for oily skin peak?

Demand peaks in Jan–Apr–May; the busiest month runs 3.4× the quietest.

What does it cost to enter the face wipes for oily skin niche?

Listings span $5.87–$18.21; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 4,102 reviews — the moat a new listing must climb.

face wipes for oily skin

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible26.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Good$636K

$636K/yr · 210K searches

Growth

Okay+15.4%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.23

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.87–$18.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,101.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, face wipes for oily skin is a $636K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

face wipes for oily skin market data

Units sold / yr: 60K–80K; avg 15,000–20,000/product
Revenue / yr: $674K–$898K; units × avg price
Conversion rate: 26.9%
Avg BSR: #30
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Cetaphil94%
CLEAN SKIN CLUB6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.

Peak months: Jan, Apr, May · busiest ÷ quietest = 3.4×

Open Trend

Top face wipes for oily skin search terms

cetaphil wipes49K/yr +26.5%25.5% conv.
cetaphil face wipes63K/yr +6.6%28.7% conv.
cetaphil gentle skin cleansing cloths15K/yr +53.3%24.1% conv.
antibacterial face wipes12K/yr +17.8%1.1% conv.
cetaphil cleansing wipes9K/yr +11.1%20.6% conv.
cetaphil wipes face13K/yr -16.4%25.4% conv.
cetaphil wipes sensitive skin6K/yr +59.9%26.8% conv.
cetaphil gentle skin cleanser wipes4K/yr +66.4%20.4% conv.
clean skin wipes6K/yr +4.2%11.5% conv.
cetaphil cleansing cloths5K/yr +2.3%20.9% conv.

All search terms

Top face wipes for oily skin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free

Cetaphil$10.974.7★2,799 rev

Cetaphil Gentle Makeup Removing Face Wipes Daily Cleansing Facial Towelettes Gently Remove Makeup Fragrance and Alcohol Free 25 Count

Cetaphil$5.874.7★9,815 rev

Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 25 Count (Pack of 3) for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free

Cetaphil$18.214.0★1,916 rev

Clean Skin Club Clean Wipes XL Makeup Remover Face Wipes Textured Cleansing Facial Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Vegan 40% Bigger 30 Count

CLEAN SKIN CLUB$9.874.6★1,877 rev

Newest

by launch date

Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free

Cetaphil$10.972,799 rev

4y ago

Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 25 Count (Pack of 3) for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free

Cetaphil$18.211,916 rev

4y ago

Clean Skin Club Clean Wipes XL Makeup Remover Face Wipes Textured Cleansing Facial Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Vegan 40% Bigger 30 Count

CLEAN SKIN CLUB$9.871,877 rev

6y ago

Cetaphil Gentle Makeup Removing Face Wipes Daily Cleansing Facial Towelettes Gently Remove Makeup Fragrance and Alcohol Free 25 Count

Cetaphil$5.879,815 rev

9y ago

What buyers say about face wipes for oily skin

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing18%

“your face feels clean”

Ease Of Cleaning12%

“Easy clean up”

Soft Feel11%

“leaves my face soft”

Quality-Overall8%

“Excellent quality wipes”

Smell5%

“The clean smell and refreshing”

Suitability Combination Skin5%

“Gentle, convenient, and perfect for sensitive skin”

Moist/Dry4%

“not dried out”

Ease Of Use3%

“Easy to use”

Value For Money3%

“this is affordable”

Efficiency3%

“These are effective”

What buyers complain about

Smell12%

“Smells funny”

Allergies11%

“Irritated my skin”

Sensitivity-Overall8%

“which is very sensitive”

Adhesion/Stickiness7%

“Its also gets kind of sticky afterwards”

Ease Of Cleaning6%

“not so much for the cleansing aspect”

Skin Health6%

“Damaged my skin”

Moist/Dry4%

“has too much moisturizer”

Residue3%

“leave residue threads”

Size-Overall3%

“too large”

Hard Feel3%

“They're tough, too”

Top return reasons

Advertised Vs Actual Product17%

Size-Overall14%

Moist/Dry10%

Value For Money9%

Defective Material/Parts7%

Smell5%

Functionality-Overall3%

Leak-Proof3%

Skin Health3%

Adhesion/Stickiness3%

Common questions

Is face wipes for oily skin profitable to sell on Amazon United States?: The niche generates $636K/yr across 4 tracked products. 90-day search growth is +15.4%. Flapen's verdict: Skip it (45/100).
How competitive is the face wipes for oily skin niche?: 2 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in face wipes for oily skin?: Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.3%.
When does demand for face wipes for oily skin peak?: Demand peaks in Jan–Apr–May; the busiest month runs 3.4× the quietest.
What does it cost to enter the face wipes for oily skin niche?: Listings span $5.87–$18.21; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 4,102 reviews — the moat a new listing must climb.