Face Wipes for Oily Skin

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $636K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

+15.4%

Conversion, latest week

26.9%

Market size, estimated

$636Ka year

Peak month

January3.4× the quietest month

Top search term

cetaphil wipes49K searches a year

Listings sell for $11.23 on average, from $5.87 to $18.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 15,000 to 20,000 of them. At $11.23 that is $168K to $225K a year per listing.

Average price

$11.23under the $15 to $100 sweet spot

Price range

$5.87–$18.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

15,000–20,000

Revenue per listing a year

$168K–$225K

Returns

0.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Cleansers. It carries 4,102 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Cleansers

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,102per listing

Listings tracked

4

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months