Is face wipes for men profitable to sell on Amazon United States?

The niche generates $364K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the face wipes for men niche?

17 brands and 126 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in face wipes for men?

Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.3%.

When does demand for face wipes for men peak?

Demand peaks in Jun; the busiest month runs 1.5× the quietest.

What does it cost to enter the face wipes for men niche?

Listings span $4.74–$25.46; the average listing price is $12.09 (sweet spot $15–$100). The average incumbent carries 17,948 reviews — the moat a new listing must climb.

face wipes for men

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$364K

$364K/yr · 247K searches

Growth

Good+23.8%

90-day search growth — must beat 0% to launch

Avg price

Good$12.09

avg listing price — sweet spot $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Price range

Good$4.74–$25.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad17,947.71

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, face wipes for men is a $364K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun. Verdict: Worth a look — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

face wipes for men market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $302K–$363K; units × avg price
Conversion rate: 12.2%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 5.1%
Avg brand age: 56 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

126

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

21%

The Nobleman24%
Kawala20%
Retinol15%
Neutrogena8%
Cetaphil8%
Cala4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.5×

Open Trend

Top face wipes for men search terms

face wipes for men85K/yr +23.3%11.3% conv.
mens face wipes49K/yr +21.2%10.4% conv.
face wipes for oily skin22K/yr +37.7%5.5% conv.
oily face wipes10K/yr +81.0%4.4% conv.
face wipes men10K/yr +19.1%7.4% conv.
men face wipes9K/yr +22.8%8.3% conv.
facial wipes for men9K/yr +15.2%9.6% conv.
mens facial wipes7K/yr +19.5%8.8% conv.
mens face wipes for oily skin4K/yr +96.8%10.3% conv.
face cleaning wipes for men5K/yr +18.8%10.4% conv.

All search terms

Top face wipes for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Face Wipes for Mens 5-in-1 Anti-Aging Facial Cleansing Sweat Wipes for Skin Care with Collagen Witch Hazel Tea Tree Oil Hyaluronic Acid Niacinamide for Oily or Acne-Prone Skin Woodsy Scent

Kawala$14.484.6★342 rev

Mens Charcoal Face + Body Cleansing Wipes - 4 Pack (120ct)

The Nobleman$13.974.4★6,255 rev

LIVAURA Retinol Face Wipes for Men - Micellar Cleansing Towelettes 60 Ct

Retinol$18.994.6★1,305 rev

Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free

Cetaphil$10.974.7★2,799 rev

The Nobleman Cooling Face + Body Cleansing Wipes Refreshing Skincare for Men with Aloe & Eucalyptus Oil Control Dirt Removal Sweat Refresh Daily Hygiene & After Gym Solution (4 Pack 120 Ct)

The Nobleman$14.004.4★6,255 rev

Newest

by launch date

Seoulman Face Wipes for Men All-In-One Skincare Cleansing Wipes with Niacinamide Cica & Hyaluronic Acid Alcohol-Free pH Balanced Extra Large 30 Count

Seoulman$10.0255 rev

7mo ago

Ben Sherman Mens Face Wipes - 4 Pack (120 Total) Cleansing Wipes for Men with Cedar & Bourban Eucalyptus Tea Tree & Sandalwood

Ben Sherman$10.0729 rev

9mo ago

Face Wipes for Mens 5-in-1 Anti-Aging Facial Cleansing Sweat Wipes for Skin Care with Collagen Witch Hazel Tea Tree Oil Hyaluronic Acid Niacinamide for Oily or Acne-Prone Skin Woodsy Scent

Kawala$14.48342 rev

11mo ago

Neutrogena Gentle Facial Cleansing Wipes Ultra-Soft Micellar Cleansing Wipes for Effortless Cleansing Made Gentle Fragrance Free Face Wipes for Sensitive Skin Hypoallergenic 25 ct

Neutrogena$6.66654 rev

1y ago

LIVAURA Retinol Face Wipes for Men Individually Wrapped Travel - 30 Count

Retinol$14.231,305 rev

1y ago

What buyers say about face wipes for men

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing14%

“Cleans well”

Quality-Overall10%

“Amazing quality”

Soft Feel8%

“Gentle on skin”

Ease Of Cleaning7%

“Quick cleanup”

Suitability Combination Skin5%

“Its sensitive skin friendly”

Smell5%

“Smells clean”

Value For Money5%

“Value for your money”

Ease Of Use5%

“Ease of removal: Easy to use”

Moist/Dry4%

“They truly hydrate”

Size-Overall4%

“Nice and big”

What buyers complain about

Smell17%

“smells funny”

Moist/Dry7%

“Kind of dry”

Value For Money6%

“Not worth the price”

Allergies6%

“caused irritation”

Size-Overall5%

“the package is small”

Ease Of Cleaning4%

“Nothing like Clean and Clear”

Quality-Overall3%

“Reduction in Quality”

Thickness3%

“Not really thick”

Skin Health2%

“For me, this product was not skin friendly”

Cleansing2%

“which completely defeats the purpose of a cleansing wipe”

Top return reasons

Value For Money18%

Smell16%

Size-Overall12%

Advertised Vs Actual Product11%

Moist/Dry7%

Functionality-Overall5%

Material Quality2%

Defective Material/Parts2%

Quality-Overall2%

Hard Feel2%

Common questions

Is face wipes for men profitable to sell on Amazon United States?: The niche generates $364K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the face wipes for men niche?: 17 brands and 126 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in face wipes for men?: Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.3%.
When does demand for face wipes for men peak?: Demand peaks in Jun; the busiest month runs 1.5× the quietest.
What does it cost to enter the face wipes for men niche?: Listings span $4.74–$25.46; the average listing price is $12.09 (sweet spot $15–$100). The average incumbent carries 17,948 reviews — the moat a new listing must climb.