Face Wipes for Men

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

+23.8%

Conversion, latest week

12.2%

Market size, estimated

$364Ka year

Peak month

June1.5× the quietest month

Top search term

face wipes for men85K searches a year

Listings sell for $12.09 on average, from $4.74 to $25.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $12.09 that is $9K to $12K a year per listing.

Average price

$12.09under the $15 to $100 sweet spot

Price range

$4.74–$25.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #116 within Cleansers. It carries 17,948 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#116in Cleansers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

17,948per listing

Listings tracked

21

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months