Face Wax

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

5.7%

Market size, estimated

$1.3Ma year

Peak month

May1.8× the quietest month

Top search term

face wax267K searches a year

Listings sell for $16.25 on average, from $3.60 to $32.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $16.25 that is $24K to $33K a year per listing.

Average price

$16.25inside the $15 to $100 sweet spot

Price range

$3.60–$32.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$24K–$33K

Returns

0.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #26 within Women's. It carries 6,752 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#26in Women's

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

6,752per listing

Listings tracked

53

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

46 months