Face Water

Shoppers searched for this 8.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 36.3% of those searches ended in a purchase. Searches in the last 90 days moved +100.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35.3M a year.

Searches, last 12 months

8.7M

Growth, 90 days vs prior 90

+100.5%

Conversion, latest week

36.3%

Market size, estimated

$35.3Ma year

Peak month

July1.2× the quietest month

Top search term

micellar water2.4M searches a year

Listings sell for $11.22 on average, from $3.81 to $18.40. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 100,000 to 125,000 of them. At $11.22 that is $1.1M to $1.4M a year per listing.

Average price

$11.22under the $15 to $100 sweet spot

Price range

$3.81–$18.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

100,000–125,000

Revenue per listing a year

$1.1M–$1.4M

Returns

0.4%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Cleansers. It carries 33,528 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#40in Cleansers

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

33,528per listing

Listings tracked

15

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months