Is face wash bulk profitable to sell on Amazon United States?

The niche generates $158K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Skip it (41/100).

How competitive is the face wash bulk niche?

3 brands and 52 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in face wash bulk?

Top complaints mined from reviews: Smell, Motor Power, Allergies. The return rate is 0.5%.

When does demand for face wash bulk peak?

Demand peaks in Jul–Aug; the busiest month runs 2.8× the quietest.

What does it cost to enter the face wash bulk niche?

Listings span $5.73–$35.83; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 19,070 reviews — the moat a new listing must climb.

face wash bulk

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.53

avg listing price — sweet spot $15–$100

Price range

Good$5.73–$35.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.5%

90-day search growth — must beat 0% to launch

Market size

Okay$158K

$158K/yr · 118K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Review moat

Bad19,069.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, face wash bulk is a $158K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

face wash bulk market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $165K–$207K; units × avg price
Conversion rate: 8.1%
Avg BSR: #79
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Cetaphil90%
Vanicream6%
Noxzema5%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — +10.5% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Open Trend

Top face wash bulk search terms

travel size cetaphil face wash18K/yr +17.9%7.6% conv.
cetaphil travel size face wash15K/yr +30.2%7.8% conv.
cetaphil gentle skin cleanser travel size11K/yr +58.0%9.9% conv.
cetaphil face wash travel size22K/yr -19.4%6.8% conv.
travel cetaphil face wash13K/yr +19.9%9.2% conv.
face wash bulk8K/yr -6.3%1.1% conv.
cetaphil face wash travel5K/yr +6.3%8.8% conv.
bulk face wash5K/yr -9.2%0.6% conv.
noxzema deep pore cleanser4K/yr -27.4%2.6% conv.
noxzema daily deep pore cleanser4K/yr +12.7%2.4% conv.

All search terms

Top face wash bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cetaphil Face Wash Hydrating Gentle Skin Cleanser for Dry to Normal Sensitive Skin 4 oz 3 Pack Fragrance Free Soap Free and Non-Foaming

Cetaphil$11.834.6★37,040 rev

CETAPHIL Skincare Gift Set & Travel Companion for Sensitive Skin | Gentle Skin Cleanser Daily Facial Cleanser 2 x Moisturizing Lotion | TSA Approved | Dermatologist Recommended Brand

Cetaphil$15.054.6★110 rev

Cetaphil Face Wash Daily Facial Cleanser for Sensitive Combination to Oily Skin 4 Oz 3 Pack Gentle Foaming Soap Free Hypoallergenic

Cetaphil$14.344.7★22,750 rev

Cetaphil Face Wash Travel Size Toiletries Daily Facial Cleanser for Sensitive Combination to Oily Skin 2 oz 12 Pack Gentle Foaming Soap Free Hypoallergenic

Cetaphil$35.834.7★22,750 rev

Cetaphil Face Wash Hydrating Gentle Skin Cleanser for Dry to Normal Sensitive Skin 2 oz 12 Pack Fragrance Free Soap Free and Non-Foaming

Cetaphil$25.364.6★37,040 rev

Newest

by launch date

CETAPHIL Skincare Gift Set & Travel Companion for Sensitive Skin | Gentle Skin Cleanser Daily Facial Cleanser 2 x Moisturizing Lotion | TSA Approved | Dermatologist Recommended Brand

Cetaphil$15.05110 rev

11mo ago

Cetaphil Face and Body Wipes Gentle Skin Cleansing Cloths 50 Count Twin Pack for Dry Sensitive Skin Flip Top Closure Great for the Gym Travel in the Car Hypoallergenic Fragrance Free

Cetaphil$10.972,799 rev

4y ago

Cetaphil Face Wash Daily Facial Cleanser for Sensitive Combination to Oily Skin 16 Oz Fragrance Free Gentle Foaming Soap Free Hypoallergenic

Cetaphil$11.1411,941 rev

4y ago

Vanicream Gentle Facial Cleaner 2.5 Fl Oz Formulated without Common Irritants for Sensitive Skin Removes Makeup Dirt & Excess Oils Non-Comedogenic pH-Balanced Face Wash

Vanicream$5.7334,407 rev

4y ago

Cetaphil Face Wash Hydrating Gentle Skin Cleanser for Dry to Normal Sensitive Skin 2 oz 12 Pack Fragrance Free Soap Free and Non-Foaming

Cetaphil$25.3637,040 rev

4y ago

What buyers say about face wash bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing19%

“Clean and fresh”

Quality-Overall10%

“Quality face cleaner”

Suitability Combination Skin10%

“Great for my combination skin”

Soft Feel9%

“leaves skin soft”

Moist/Dry7%

“very moisturizing”

Value For Money5%

“Great value”

Smell5%

“Fragrance free”

Ease Of Cleaning5%

“Excellent everyday cleanser”

Suitability Dry Skin4%

“Good for dry skin”

Size-Overall3%

“Perfect size”

What buyers complain about

Smell14%

“Smells rancid”

Motor Power7%

“Pump does not work”

Allergies7%

“Redness”

Moist/Dry6%

“makes it feel too dry”

Ease Of Cleaning4%

“Doesnt clean your face”

Sensitivity-Overall3%

“dont use on sensitive skin”

Lather3%

“The only thing to note is that it doesn't foam at all if you try to lather it”

Dilute/Watery3%

“To watery”

Skin Health2%

“Caused inflammation on damaged skin barrier”

Suitability Dry Skin2%

“not for super dry and sensitive skin”

Top return reasons

Motor Power23%

Advertised Vs Actual Product11%

Size-Overall10%

Smell9%

Leak-Proof8%

Value For Money8%

Defective Material/Parts3%

Functionality-Overall3%

Suitability Oily Skin3%

Suitability Combination Skin2%

Common questions

Is face wash bulk profitable to sell on Amazon United States?: The niche generates $158K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Skip it (41/100).
How competitive is the face wash bulk niche?: 3 brands and 52 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in face wash bulk?: Top complaints mined from reviews: Smell, Motor Power, Allergies. The return rate is 0.5%.
When does demand for face wash bulk peak?: Demand peaks in Jul–Aug; the busiest month runs 2.8× the quietest.
What does it cost to enter the face wash bulk niche?: Listings span $5.73–$35.83; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 19,070 reviews — the moat a new listing must climb.

face wash bulk

face wash bulk market data

Competition & brand share

Demand & seasonality

Top face wash bulk search terms

Top face wash bulk products on Amazon

Top sellers

Newest

Trending

What buyers say about face wash bulk

What buyers love

What buyers complain about

Top return reasons

Common questions

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