face wash and moisturizer set
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.41avg listing price — sweet spot $15–$100
Price range
Great$9.01–$43.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 181K searches
Review moat
Bad5,961.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, face wash and moisturizer set is a $103K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
face wash and moisturizer set market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $107K–$128K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
34
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
29%
- The Ordinary33%
- e.l.f.13%
- La Roche-Posay10%
- CeraVe6%
- Yasovigi4%
- ANUA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 3.6×
Top face wash and moisturizer set search terms
- face wash and moisturizer set45K/yr
- face wash set39K/yr
- face wash kit25K/yr
- cleanser and moisturizer set12K/yr
- face wash and moisturizer8K/yr
- face cleanser and moisturizer set9K/yr
- facial cleanser and moisturizer set7K/yr
- face wash sets for women9K/yr
- face wash kits for women7K/yr
- face cleanser set6K/yr
Top face wash and moisturizer set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary The Acne Set 3-Step Skin Regimen with Glucoside Foaming Cleanser Salicylic Acid 2% Solution and Natural Moisturizing Factors + Beta Glucan | Skin Care Set
The Ordinary$15.854.6★5,046 rev
The Ordinary The Daily Set Daily Skincare Routine with Squalane Cleanser Hyaluronic Acid 2% + B5 and Natural Moisturizing Factors + HA | Skin Care Set
The Ordinary$20.324.6★5,985 rev
La Roche-Posay Toleraine Skin Care Set Double Repair Face Moisturizer 40ml & Hydrating Gentle Cleanser 400ml Oil Free Moisturizer & Face Wash Formulated with Niacinamide
La Roche-Posay$29.454.7★1,569 rev
e.l.f. SKIN Holy Hydration! Hydrated Ever After Skincare Mini Kit Cleanser Makeup Remover Moisturizer & Eye Cream For Hydrating Skin Airplane-Friendly Sizes
e.l.f.$20.504.7★12,187 rev
CeraVe Hydrating Skin Care Set 8oz Moisturizing Cream & 8oz Hydrating Facial Cleanser Ceramides + Hyaluronic Acid Moisturizer and Face Wash Accepted by National Eczema Association
CeraVe$32.374.8★19,529 rev
Newest
by launch date
e.l.f. SKIN Wake the e.l.f. Up Skincare Kit Travel-Size Hydrating Face Cleanser Sunscreen Moisturizer & Brightening Serum Vegan & Cruelty-Free
e.l.f.$16.38454 rev
Neutrogena Refresh & Hydrate Skin Care Set Gift Set with Tate McRaes Must-Haves Includes Makeup Remover Wipes Gel Facial Cleanser & Water Gel Face Moisturizer Travel Size 3 Items
Neutrogena$17.5624,711 rev
Anua 3-Step Glass Skin Beginner Set Oil Cleanser and Face Wash with Facial Serum Double Cleansing Daily Routine with Niacinamide Korean Skin Care Set
ANUA$43.693,498 rev
Turmeric Face Wash Set Turmeric Facial Cleanser & Turmeric Soap Bar & Oil for Face & Body Suit to All Skin Type Protect Sensitive Skin Improve Skin Condition Soothing Irritation
femani$10.32306 rev
Cetaphil Daily Facial Cleanser Lotion for Combination to Oily Sensitive Skin 16 oz + Travel Size Moisturizing Lotion 2 oz
Cetaphil$14.10261 rev
Trending
90-day click momentum
SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts
SKIN1004$21.674.7★
6-Piece Hydrating Vitamin C Skincare Set with Niacinamide Daily Face Care Routine Includes Cleanser Toner Serum Moisturizer Eye Cream & Face Lotion for Self Care
UZTUZT$26.784.6★
7pcs Avocado Skincare Kit Skin Care Gift Set with Facial Cleanser Toner Lotion Face Serum Face Cream Eye Cream Lip Balm For Hydrating Skin Anti-Aging Skin For Women Teen Girls (7 Count)
Yasovigi$20.184.5★
Hawthorne Everyday Mens Skin Care Kit. Mens Facial Care Kit with Face Wash Cleanser and Face Moisturizer Daily Face Routine For Men. Natural Non-Toxic Paraben Free Phthalate Free. 4 Fl. Oz. Each.
Hawthorne$16.084.5★
e.l.f. SKIN Wake the e.l.f. Up Skincare Kit Travel-Size Hydrating Face Cleanser Sunscreen Moisturizer & Brightening Serum Vegan & Cruelty-Free
e.l.f.$16.384.6★
What buyers say about face wash and moisturizer set
What buyers praise and complain about, mined from review topics.What buyers love
“Great for Sensitive Skin”
“good and affordable”
“Great value”
“Pretty gentle on the skin”
“Super Hydrating”
“Great cleanser”
“Doesn't dry out my skin”
“Great Scent”
“The sizes are very convenient”
“gives a glow”
What buyers complain about
“Irritates skin”
“Smaller than expected”
“Burns my face”
“Doesnt work great”
“Not very moisturizing”
“Not great for dry skin”
“Poor quality”
“Wont even last the month”
“Waste of Money”
“Had to return products did not work well for my skin type”
Top return reasons
Common questions
- Is face wash and moisturizer set profitable to sell on Amazon United States?
- The niche generates $103K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the face wash and moisturizer set niche?
- 19 brands and 34 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in face wash and moisturizer set?
- Top complaints mined from reviews: Allergies, Size-Overall, Skin Health. The return rate is 0.8%.
- When does demand for face wash and moisturizer set peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the face wash and moisturizer set niche?
- Listings span $9.01–$43.69; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 5,961 reviews — the moat a new listing must climb.