Face Wash and Moisturizer Set
FailDemand is soft, at -14.4% this quarter, so Face Wash and Moisturizer Set is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $103K/yr181K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 52%top-5 click share · 19 brands · 34 sellers
Flapen Score
Face Wash and Moisturizer Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Wash and Moisturizer Set is stronger. Inside it, weaker.
Market
The Face Wash and Moisturizer Set market on Amazon at a glance
Shoppers on Amazon United States searched for Face Wash and Moisturizer Set 181K times last year and spent an estimated $103K. The top 5 brands take 66% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $103Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- face wash and moisturizer set45K searches a year
02 · Price
A sale here is worth $21.41.
Listings sell for $21.41 on average, from $9.01 to $43.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.41 that is $2K to $5K a year per listing.
- Average price
- $21.41inside the $15 to $100 sweet spot
- Price range
- $9.01–$43.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Cleansers. It carries 5,961 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Cleansers
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 5,961per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Face Wash and Moisturizer Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary The Acne Set 3-Step Skin Regimen with Glucoside Foaming Cleanser Salicylic Acid 2% Solution and Natural Moisturizing Factors + Beta Glucan | Skin Care Set
- Price
- $15.85
- Rating
- 4.6/5
- Reviews
- 5,046
- Age
- 1y ago

The Ordinary The Daily Set Daily Skincare Routine with Squalane Cleanser Hyaluronic Acid 2% + B5 and Natural Moisturizing Factors + HA | Skin Care Set
- Price
- $20.32
- Rating
- 4.6/5
- Reviews
- 5,985
- Age
- 6y ago

La Roche-Posay Toleraine Skin Care Set Double Repair Face Moisturizer 40ml & Hydrating Gentle Cleanser 400ml Oil Free Moisturizer & Face Wash Formulated with Niacinamide
- Price
- $29.45
- Rating
- 4.7/5
- Reviews
- 1,569
- Age
- 3y ago

e.l.f. SKIN Holy Hydration! Hydrated Ever After Skincare Mini Kit Cleanser Makeup Remover Moisturizer & Eye Cream For Hydrating Skin Airplane-Friendly Sizes
- Price
- $20.50
- Rating
- 4.7/5
- Reviews
- 12,187
- Age
- 5y ago

CeraVe Hydrating Skin Care Set 8oz Moisturizing Cream & 8oz Hydrating Facial Cleanser Ceramides + Hyaluronic Acid Moisturizer and Face Wash Accepted by National Eczema Association
- Price
- $32.37
- Rating
- 4.8/5
- Reviews
- 19,529
- Age
- 4y ago
Trending
estimated 90-day click momentum
SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts
- Price
- $21.67
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 3y ago

6-Piece Hydrating Vitamin C Skincare Set with Niacinamide Daily Face Care Routine Includes Cleanser Toner Serum Moisturizer Eye Cream & Face Lotion for Self Care
- Price
- $26.78
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 1y ago

7pcs Avocado Skincare Kit Skin Care Gift Set with Facial Cleanser Toner Lotion Face Serum Face Cream Eye Cream Lip Balm For Hydrating Skin Anti-Aging Skin For Women Teen Girls (7 Count)
- Price
- $20.18
- Rating
- 4.5/5
- Reviews
- 286
- Age
- 1y ago

Hawthorne Everyday Mens Skin Care Kit. Mens Facial Care Kit with Face Wash Cleanser and Face Moisturizer Daily Face Routine For Men. Natural Non-Toxic Paraben Free Phthalate Free. 4 Fl. Oz. Each.
- Price
- $16.08
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 1y ago

e.l.f. SKIN Wake the e.l.f. Up Skincare Kit Travel-Size Hydrating Face Cleanser Sunscreen Moisturizer & Brightening Serum Vegan & Cruelty-Free
- Price
- $16.38
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 9mo ago
Newest
by launch date
e.l.f. SKIN Wake the e.l.f. Up Skincare Kit Travel-Size Hydrating Face Cleanser Sunscreen Moisturizer & Brightening Serum Vegan & Cruelty-Free
- Price
- $16.38
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 9mo ago

Neutrogena Refresh & Hydrate Skin Care Set Gift Set with Tate McRaes Must-Haves Includes Makeup Remover Wipes Gel Facial Cleanser & Water Gel Face Moisturizer Travel Size 3 Items
- Price
- $17.56
- Rating
- 4.7/5
- Reviews
- 24,711
- Age
- 1y ago

Anua 3-Step Glass Skin Beginner Set Oil Cleanser and Face Wash with Facial Serum Double Cleansing Daily Routine with Niacinamide Korean Skin Care Set
- Price
- $43.69
- Rating
- 4.4/5
- Reviews
- 3,498
- Age
- 1y ago

Turmeric Face Wash Set Turmeric Facial Cleanser & Turmeric Soap Bar & Oil for Face & Body Suit to All Skin Type Protect Sensitive Skin Improve Skin Condition Soothing Irritation
- Price
- $10.32
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 1y ago

Cetaphil Daily Facial Cleanser Lotion for Combination to Oily Sensitive Skin 16 oz + Travel Size Moisturizing Lotion 2 oz
- Price
- $14.10
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
34
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 92%
Open market
29%
- The Ordinary33%
- e.l.f.13%
- La Roche-Posay10%
- CeraVe6%
- Yasovigi4%
- ANUA4%
Demand
Face Wash and Moisturizer Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Face Wash and Moisturizer Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face wash and moisturizer set45K/yr
- face wash set39K/yr
- face wash kit25K/yr
- cleanser and moisturizer set12K/yr
- face wash and moisturizer8K/yr
- face cleanser and moisturizer set9K/yr
- facial cleanser and moisturizer set7K/yr
- face wash sets for women9K/yr
- face wash kits for women7K/yr
- face cleanser set6K/yr
Reviews and returns
What reviews say buyers love and hate about Face Wash and Moisturizer Set
We read the reviews and the return reasons for every product selling here.
“Irritates skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Wash and Moisturizer Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









