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Face Wash and Moisturizer Set

Fail

Demand is soft, at -14.4% this quarter, so Face Wash and Moisturizer Set is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$103K/yr181K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
52%top-5 click share · 19 brands · 34 sellers

Flapen Score

Face Wash and Moisturizer Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Face Wash and Moisturizer Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Wash and Moisturizer Set market on Amazon at a glance

Shoppers on Amazon United States searched for Face Wash and Moisturizer Set 181K times last year and spent an estimated $103K. The top 5 brands take 66% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
2.6%
Market size, estimated
$103Ka year
Peak month
December3.6× the quietest month
Top search term
face wash and moisturizer set45K searches a year

02 · Price

A sale here is worth $21.41.

Listings sell for $21.41 on average, from $9.01 to $43.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.41 that is $2K to $5K a year per listing.

Average price
$21.41inside the $15 to $100 sweet spot
Price range
$9.01–$43.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Cleansers. It carries 5,961 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#104in Cleansers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
5,961per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Face Wash and Moisturizer Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

34

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

29%

  • Brand 133%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Face Wash and Moisturizer Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Face Wash and Moisturizer Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face wash and moisturizer set45K/yr
  • face wash set39K/yr
  • face wash kit25K/yr
  • cleanser and moisturizer set12K/yr
  • face wash and moisturizer8K/yr
  • face cleanser and moisturizer set9K/yr
  • facial cleanser and moisturizer set7K/yr
  • face wash sets for women9K/yr
  • face wash kits for women7K/yr
  • face cleanser set6K/yr

Reviews and returns

What reviews say buyers love and hate about Face Wash and Moisturizer Set

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Suitability Combination Skin”
15%of negative reviews mention “Allergies”
0.8%of orders come back
“Irritates skin”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Face Wash and Moisturizer Set questions

Answered from the same tracked data.