Face Wash

Shoppers searched for this 20.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33.0M a year.

Searches, last 12 months

20.5M

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

13.1%

Market size, estimated

$33.0Ma year

Peak month

July1.5× the quietest month

Top search term

face wash6.5M searches a year

Listings sell for $12.38 on average, from $4.21 to $18.64. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 100,000 to 125,000 of them. At $12.38 that is $1.2M to $1.5M a year per listing.

Average price

$12.38under the $15 to $100 sweet spot

Price range

$4.21–$18.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

100,000–125,000

Revenue per listing a year

$1.2M–$1.5M

Returns

0.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Cleansers. It carries 44,113 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Cleansers

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

44,113per listing

Listings tracked

30

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months