Face Tape
PassFace Tape scores 73 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, demand is soft, at -10.4% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 73 / 100Top 1% of 10,978 Beauty & Personal Care niches · +25 vs the category median of 4873
- Market size
- $1.4M/yr1.7M searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 24%top-5 click share · 37 brands · 104 sellers
Flapen Score
Face Tape against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Tape is stronger. Inside it, weaker.
Market
The Face Tape market on Amazon at a glance
Shoppers on Amazon United States searched for Face Tape 1.7M times last year and spent an estimated $1.4M. The top 5 brands take 52% of clicks. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $1.4Ma year
- Peak month
- June1.6× the quietest month
- Top search term
- face tape569K searches a year
02 · Price
A sale here is worth $14.93.
Listings sell for $14.93 on average, from $5.68 to $34.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $14.93 that is $19K to $22K a year per listing.
- Average price
- $14.93under the $15 to $100 sweet spot
- Price range
- $5.68–$34.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $19K–$22K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 41.5% of listings are out of stock. The average listing ranks #715 within Masks. It carries 1,598 reviews at 3.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 99%
- Out of stock, average day
- 41.5%
- Average rank
- #715in Masks
- Average rating
- 3.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,598per listing
- Listings tracked
- 67
04 · Newcomers
18 of last year's 41 launches cleared the first-year sales bar.
41 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 41
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Face Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
104
Top-5 brand share
52%
Top 20: 88%
Top-5 click share
24%
Top 20: 55%
Open market
43%
- Brand 120%
- Brand 213%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Face Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Face Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face tape569K/yr
- face tape lifting invisible193K/yr
- face lift tape162K/yr
- face lift tape invisible178K/yr
- face tape for wrinkles overnight108K/yr
- face lifting tape81K/yr
- forehead tape32K/yr
- wrinkle tape53K/yr
- facelift tape for face invisible75K/yr
- face tape for wrinkles47K/yr
Reviews and returns
What reviews say buyers love and hate about Face Tape
We read the reviews and the return reasons for every product selling here.
“Adhesive is HORRIBLE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Tape questions
Answered from the same tracked data.









