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Face Tape

Pass

Face Tape scores 73 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, demand is soft, at -10.4% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
73
73 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +25 vs the category median of 48
Market size
$1.4M/yr1.7M searches / yr
90-day growth
-10.4%search demand this quarter
Competition
24%top-5 click share · 37 brands · 104 sellers

Flapen Score

Face Tape against its category

The dotted line is the Beauty & Personal Care average. Past it, Face Tape is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Face Tape 1.7M times last year and spent an estimated $1.4M. The top 5 brands take 52% of clicks. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
5.5%
Market size, estimated
$1.4Ma year
Peak month
June1.6× the quietest month
Top search term
face tape569K searches a year

02 · Price

A sale here is worth $14.93.

Listings sell for $14.93 on average, from $5.68 to $34.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $14.93 that is $19K to $22K a year per listing.

Average price
$14.93under the $15 to $100 sweet spot
Price range
$5.68–$34.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$19K–$22K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 41.5% of listings are out of stock. The average listing ranks #715 within Masks. It carries 1,598 reviews at 3.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
41.5%
Average rank
#715in Masks
Average rating
3.47 starsAmazon United States average 4.42 stars
Average reviews
1,598per listing
Listings tracked
67

04 · Newcomers

18 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
18Amazon's first-year sales bar
Average brand age
31 months

Products

Top Face Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

104

Top-5 brand share

52%

Top 20: 88%

Top-5 click share

24%

Top 20: 55%

Open market

43%

  • Brand 120%
  • Brand 213%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Face Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Face Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face tape569K/yr
  • face tape lifting invisible193K/yr
  • face lift tape162K/yr
  • face lift tape invisible178K/yr
  • face tape for wrinkles overnight108K/yr
  • face lifting tape81K/yr
  • forehead tape32K/yr
  • wrinkle tape53K/yr
  • facelift tape for face invisible75K/yr
  • face tape for wrinkles47K/yr

Reviews and returns

What reviews say buyers love and hate about Face Tape

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Adhesive is HORRIBLE”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Face Tape questions

Answered from the same tracked data.