Face Tanning Mist
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 97% of clicks, so Face Tanning Mist is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $756K/yr485K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 20 sellers
Flapen Score
Face Tanning Mist against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Tanning Mist is stronger. Inside it, weaker.
Market
The Face Tanning Mist market on Amazon at a glance
Shoppers on Amazon United States searched for Face Tanning Mist 485K times last year and spent an estimated $756K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $756K a year.
- Searches, last 12 months
- 485K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $756Ka year
- Top search term
- peta jane tanning mist83K searches a year
02 · Price
A sale here is worth $27.96.
Listings sell for $27.96 on average, from $10.39 to $44.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $27.96 that is $112K to $140K a year per listing.
- Average price
- $27.96inside the $15 to $100 sweet spot
- Price range
- $10.39–$44.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $112K–$140K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Sunscreens & Tanning Products. It carries 2,686 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Sunscreens & Tanning Products
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 2,686per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Face Tanning Mist products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
St.Tropez Self Tan Purity Bronzing Water Face Mist Natural Sunkissed Glow with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty-Free Face Care 2.7 Fl Oz
- Price
- $28.68
- Rating
- 4.4/5
- Reviews
- 9,212
- Age
- 6y ago

Peta Jane Sunless Tanning Mist 7oz - Made in the USA - Lightweight Non-Sticky Streak-Free Vegan Natural-Looking Glow
- Price
- $44.55
- Rating
- 3.8/5
- Reviews
- 899
- Age
- 3y ago

Light Tanning Mousse 7oz - Made in the USA - Streak-Free Lightweight Fast-Absorbing Vegan Sunless Tanner for All Skin Types
- Price
- $41.53
- Rating
- 4.2/5
- Reviews
- 342
- Age
- 3y ago

Coco & Eve Face Tanning Micromist Sunless Facial Self Tanner Ultra Fine Mist for Face Included Hyaluronic Acid & Antioxidants Fast-Absorbing Streak-Free Glow Vegan & Cruelty-Free 2.54 Fl Oz
- Price
- $26.40
- Rating
- 4.0/5
- Reviews
- 3,098
- Age
- 3y ago

b.tan Clear Face Tan Mist | Gimme The Glow Down - Best Facial Tanner Spray Gradual Bronzing Sunless Tanning Water Infused with Rosewater Vegan Cruelty Free 6.7 Fl Oz
- Price
- $10.39
- Rating
- 4.3/5
- Reviews
- 2,068
- Age
- 3y ago
Trending
estimated 90-day click momentum
Peta Jane Gradual Tanning Body Lotion | Nourishing Buildable Streak-Free Glow | Vegan Non-Toxic Cruelty-Free Hydrating Natural Finish No Fake Tan Smell 6.7 Fl Oz
- Price
- $36.92
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 2y ago

Light Tanning Mousse 7oz - Made in the USA - Streak-Free Lightweight Fast-Absorbing Vegan Sunless Tanner for All Skin Types
- Price
- $41.53
- Rating
- 4.2/5
- Reviews
- 342
- Age
- 3y ago

LOreal Paris Sublime Bronze Self Tanning Mist Medium to Natural Spray Tan 4.6 oz
- Price
- $11.98
- Rating
- 4.3/5
- Reviews
- 7,486
- Age
- 15y ago

Bronzing Face Tanner Spray Mist Sunless Face Tanning Water USA Made with Natural & Organic Ingredients
- Price
- $28.89
- Rating
- 4.5/5
- Reviews
- 428
- Age
- 4y ago

b.tan Clear Face Tan Mist | Gimme The Glow Down - Best Facial Tanner Spray Gradual Bronzing Sunless Tanning Water Infused with Rosewater Vegan Cruelty Free 6.7 Fl Oz
- Price
- $10.39
- Rating
- 4.3/5
- Reviews
- 2,068
- Age
- 3y ago
Newest
by launch date
Peta Jane Gradual Tanning Body Lotion | Nourishing Buildable Streak-Free Glow | Vegan Non-Toxic Cruelty-Free Hydrating Natural Finish No Fake Tan Smell 6.7 Fl Oz
- Price
- $36.92
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 2y ago

St.Tropez Purity Mini Kit: Self Tan Purity Bronzing Water Tanning Mousse and Self Tan Purity Bronzing Water Face Mist with Tanning Mitt Tropical Scent Vegan
- Price
- $22.32
- Rating
- 4.2/5
- Reviews
- 500
- Age
- 2y ago

Peta Jane Sunless Tanning Mist 7oz - Made in the USA - Lightweight Non-Sticky Streak-Free Vegan Natural-Looking Glow
- Price
- $44.55
- Rating
- 3.8/5
- Reviews
- 899
- Age
- 3y ago

Light Tanning Mousse 7oz - Made in the USA - Streak-Free Lightweight Fast-Absorbing Vegan Sunless Tanner for All Skin Types
- Price
- $41.53
- Rating
- 4.2/5
- Reviews
- 342
- Age
- 3y ago

b.tan Clear Face Tan Mist | Gimme The Glow Down - Best Facial Tanner Spray Gradual Bronzing Sunless Tanning Water Infused with Rosewater Vegan Cruelty Free 6.7 Fl Oz
- Price
- $10.39
- Rating
- 4.3/5
- Reviews
- 2,068
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
20
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- St.Tropez41%
- Peta Jane29%
- Coco & Eve13%
- B.TAN11%
- L'Oreal Paris3%
- Beauty by Earth3%
Search terms
Top Face Tanning Mist search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- peta jane tanning mist83K/yr
- petajane tanning mist71K/yr
- st tropez face mist74K/yr
- face tanning mist42K/yr
- peta jane self tanner spray19K/yr
- peta jane self tanner mist17K/yr
- coco and eve face mist41K/yr
- peta jane tanning mist spray6K/yr
- peta jane spray tan10K/yr
- tanning face mist17K/yr
Reviews and returns
What reviews say buyers love and hate about Face Tanning Mist
We read the reviews and the return reasons for every product selling here.
“Weird color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Tanning Mist questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









