Face Tanning Lotion
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Face Tanning Lotion is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $446K/yr216K searches / yr
- 90-day growth
- +19.2%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 34 sellers
Flapen Score
Face Tanning Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Tanning Lotion is stronger. Inside it, weaker.
Market
The Face Tanning Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Face Tanning Lotion 216K times last year and spent an estimated $446K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- +19.2%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $446Ka year
- Peak month
- May3.1× the quietest month
- Top search term
- jergens face tanner35K searches a year
02 · Price
A sale here is worth $16.46.
Listings sell for $16.46 on average, from $9.48 to $30.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $16.46 that is $33K to $41K a year per listing.
- Average price
- $16.46inside the $15 to $100 sweet spot
- Price range
- $9.48–$30.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $33K–$41K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Face. It carries 5,070 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #110in Face
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 5,070per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Face Tanning Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Brand 179%
- Brand 216%
- Brand 35%
- Open — no brand owns it (0%)
Demand
Face Tanning Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×
Search terms
Top Face Tanning Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jergens face tanner35K/yr
- face tanning lotion46K/yr
- jergens natural glow face22K/yr
- beauty by earth self tanner face16K/yr
- beauty by earth face tanner15K/yr
- jergens natural glow medium to deep face8K/yr
- jergens face7K/yr
- tanning lotion for face8K/yr
- face tanner lotion8K/yr
- jergens natural glow fair to medium face5K/yr
Reviews and returns
What reviews say buyers love and hate about Face Tanning Lotion
We read the reviews and the return reasons for every product selling here.
“no color shows”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Tanning Lotion questions
Answered from the same tracked data.









