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Face Tanning Lotion

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Face Tanning Lotion is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$446K/yr216K searches / yr
90-day growth
+19.2%search demand this quarter
Competition
79%top-5 click share · 3 brands · 34 sellers

Flapen Score

Face Tanning Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Face Tanning Lotion is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Tanning Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Face Tanning Lotion 216K times last year and spent an estimated $446K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+19.2%
Conversion, latest week
12.6%
Market size, estimated
$446Ka year
Peak month
May3.1× the quietest month
Top search term
jergens face tanner35K searches a year

02 · Price

A sale here is worth $16.46.

Listings sell for $16.46 on average, from $9.48 to $30.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $16.46 that is $33K to $41K a year per listing.

Average price
$16.46inside the $15 to $100 sweet spot
Price range
$9.48–$30.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$33K–$41K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Face. It carries 5,070 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Face
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
5,070per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Face Tanning Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 216%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Face Tanning Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×

Search terms

Top Face Tanning Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jergens face tanner35K/yr
  • face tanning lotion46K/yr
  • jergens natural glow face22K/yr
  • beauty by earth self tanner face16K/yr
  • beauty by earth face tanner15K/yr
  • jergens natural glow medium to deep face8K/yr
  • jergens face7K/yr
  • tanning lotion for face8K/yr
  • face tanner lotion8K/yr
  • jergens natural glow fair to medium face5K/yr

Reviews and returns

What reviews say buyers love and hate about Face Tanning Lotion

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
20%of negative reviews mention “Color”
0.7%of orders come back
“no color shows”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Face Tanning Lotion questions

Answered from the same tracked data.