Face Tanning Lotion
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Face Tanning Lotion is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $446K/yr216K searches / yr
- 90-day growth
- +19.2%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 34 sellers
Flapen Score
Face Tanning Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Tanning Lotion is stronger. Inside it, weaker.
Market
The Face Tanning Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Face Tanning Lotion 216K times last year and spent an estimated $446K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- +19.2%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $446Ka year
- Peak month
- May3.1× the quietest month
- Top search term
- jergens face tanner35K searches a year
02 · Price
A sale here is worth $16.46.
Listings sell for $16.46 on average, from $9.48 to $30.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $16.46 that is $33K to $41K a year per listing.
- Average price
- $16.46inside the $15 to $100 sweet spot
- Price range
- $9.48–$30.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $33K–$41K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Face. It carries 5,070 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #110in Face
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 5,070per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Face Tanning Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jergens Natural Glow Daily Facial Moisturizer Fair to Med 2 fl oz (59 ml)
- Price
- $10.43
- Rating
- 4.4/5
- Reviews
- 14,298
- Age
- 17y ago

Jergens Natural Glow Self Tanner Face Moisturizer with SPF 20 Facial Sunscreen Medium to Deep Skin Tone Sunless Tanning Oil Free Broad Spectrum Protection UVA and UVB 2 oz (Packaging May Vary)
- Price
- $10.53
- Rating
- 4.5/5
- Reviews
- 8,530
- Age
- 17y ago

Face Tanner - USA Made with Natural & Organic Ingredients Gradual Facial Self Tanner Lotion for Natural-Looking Fake Tan & Streak-Free Natural Glow
- Price
- $30.67
- Rating
- 4.3/5
- Reviews
- 3,301
- Age
- 6y ago

Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Fair to Medium
- Price
- $12.62
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 3y ago

Self Tanning Drops for Face - USA Made with Organic & Natural Ingredients Bronzing Face Tanning Drops with Aloe Vera Non Toxic Self Tanner for Sunless Fake Tan & Natural Glow Cruelty & Toxin Free
- Price
- $30.69
- Rating
- 4.3/5
- Reviews
- 6,428
- Age
- 4y ago
Trending
estimated 90-day click momentum
Jergens Natural Glow Face Self Tanner Lotion with SPF 20 Sunless Tanning Fair to Medium Skin Tone Oil Free Broad Spectrum UVA/UVB Protection 2 Oz Pack of 2 (Packaging May Vary)
- Price
- $18.71
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 5y ago

Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Fair to Medium
- Price
- $12.62
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 3y ago

Face Tanner - USA Made with Natural & Organic Ingredients Gradual Facial Self Tanner Lotion for Natural-Looking Fake Tan & Streak-Free Natural Glow
- Price
- $30.67
- Rating
- 4.3/5
- Reviews
- 3,301
- Age
- 6y ago

Jergens Natural Glow Face Self Tanner Lotion with SPF 20 Sunless Tanning Medium to Deep Skin Tone Moisturizer Daily Facial Sunscreen Oil Free Broad Spectrum UVA/UVB Protection 2 Oz Pack of 2
- Price
- $18.85
- Rating
- 4.7/5
- Reviews
- 557
- Age
- 5y ago

Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
- Price
- $9.48
- Rating
- 4.6/5
- Reviews
- 17,090
- Age
- 19y ago
Newest
by launch date
Jergens Natural Glow Instant Sun Drops Sunless Tanning for Face and Body Instant Sun Bronzing Drops Oil Free 1 Fl Oz
- Price
- $13.08
- Rating
- 4.2/5
- Reviews
- 1,235
- Age
- 2y ago

Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Fair to Medium
- Price
- $12.62
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 3y ago

Jergens Natural Gradual Glow Bundle Pack: Daily Moisturizer +Firming 7.5fl oz and SPF20 Face Moisturizer 2fl oz Medium to Tan
- Price
- $12.40
- Rating
- 4.6/5
- Reviews
- 803
- Age
- 3y ago

Self Tanning Drops for Face - USA Made with Organic & Natural Ingredients Bronzing Face Tanning Drops with Aloe Vera Non Toxic Self Tanner for Sunless Fake Tan & Natural Glow Cruelty & Toxin Free
- Price
- $30.69
- Rating
- 4.3/5
- Reviews
- 6,428
- Age
- 4y ago

Jergens Natural Glow Face Self Tanner Lotion with SPF 20 Sunless Tanning Medium to Deep Skin Tone Moisturizer Daily Facial Sunscreen Oil Free Broad Spectrum UVA/UVB Protection 2 Oz Pack of 2
- Price
- $18.85
- Rating
- 4.7/5
- Reviews
- 557
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Jergens79%
- Beauty by Earth16%
- Devoted Creations5%
- Open — no brand owns it (0%)
Demand
Face Tanning Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×
Search terms
Top Face Tanning Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jergens face tanner35K/yr
- face tanning lotion46K/yr
- jergens natural glow face22K/yr
- beauty by earth self tanner face16K/yr
- beauty by earth face tanner15K/yr
- jergens natural glow medium to deep face8K/yr
- jergens face7K/yr
- tanning lotion for face8K/yr
- face tanner lotion8K/yr
- jergens natural glow fair to medium face5K/yr
Reviews and returns
What reviews say buyers love and hate about Face Tanning Lotion
We read the reviews and the return reasons for every product selling here.
“no color shows”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Tanning Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









