Face Tanner

Shoppers searched for this 773K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

773K

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

8.1%

Market size, estimated

$1.3Ma year

Peak month

March2.3× the quietest month

Top search term

face tanner278K searches a year

Listings sell for $20.15 on average, from $8.02 to $40.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $20.15 that is $30K to $40K a year per listing.

Average price

$20.15inside the $15 to $100 sweet spot

Price range

$8.02–$40.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$30K–$40K

Returns

0.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #55 within Sunscreens & Tanning Products. It carries 3,328 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#55in Sunscreens & Tanning Products

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,328per listing

Listings tracked

30

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months