face sunscreen spray
Launch itA $891K/yr market growing +96.5% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$22.40avg listing price — sweet spot $15–$100
Growth
Great+96.5%90-day search growth — must beat 0% to launch
Price range
Great$9.94–$43.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$891K$891K/yr · 853K searches
Review moat
Good1,081.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, face sunscreen spray is a $891K/yr Amazon United States market (853K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 71/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
face sunscreen spray market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- $896K–$1.1M
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #1,048
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.2%
- Avg brand age
- 46 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
81
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
17%
- Naked Sundays35%
- Sun Bum18%
- e.l.f.12%
- Hawaiian Tropic8%
- VACATION6%
- Coola3%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +96.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×
Top face sunscreen spray search terms
- naked sundays136K/yr
- face sunscreen spray87K/yr
- sunscreen spray for face68K/yr
- spf setting spray44K/yr
- naked sunday59K/yr
- sunscreen face spray43K/yr
- spray sunscreen for face49K/yr
- face spray sunscreen40K/yr
- sunscreen mist36K/yr
- spf face spray39K/yr
Top face sunscreen spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Naked Sundays SPF 50 Hydrating Glow Sunscreen Mist for Face SPF Setting Spray with Hyaluronic Acid Makeup Setting Spray Lightweight Non-Greasy Hydration 75ml
Naked Sundays$23.404.2★995 rev
Sun Bum Original SPF 45 Sunscreen Mist - Broad Spectrum Moisturizing Facial Sunscreen Spray with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3.4 oz
Sun Bum$14.534.6★4,517 rev
e.l.f. SKIN All Set For Sun SPF 45 Setting Spray Clear Makeup Setting Mist + Sunscreen Weightless SPF Face Protection & Makeup-Locking Spray Vegan & Cruelty-Free
e.l.f.$13.624.1★1,470 rev
Hawaiian Tropic Weightless Hydration Water Mist for Face SPF 30 2.1 Fl Oz Travel Size SPF Face Mist Hydrating Spray Non-Comedogenic Sunscreen Facial Mist Non-Aerosol Sunscreen Spray 2.1 Fl Oz
Hawaiian Tropic$10.894.5★877 rev
Naked Sundays CabanaClear SPF 50 Face Sunscreen Serum No White Cast Invisible Water Gel with Hyaluronic Acid Broad Spectrum UVA/UVB Hydrating Silicone-Free Fragrance-Free All Skin Types - 30ml
Naked Sundays$20.964.6★508 rev
Newest
by launch date
Naked Sundays CabanaClear SPF 50 Illuminating Sunscreen Serum for Face Hydrating Water-Gel SPF Radiant Glow Makeup Primer Broad Spectrum UVA/UVB Protection Silicone-Free 50ml
Naked Sundays$29.7636 rev
Aravi Organic 100% Mineral Sunscreen Spray SPF 50 | Broad Spectrum | Water Resistant 80 Mi | Lightweight No White Cast | Reef Safe + Oxybenzone Free | Zinc Oxide & Titanium Dioxide | 3.3 fl oz
Aravi Organic$14.2587 rev
Naked Sundays SPF 50 Mineral Sunscreen Primer BeautyBarrier 50ml
Naked Sundays$27.2179 rev
Naked Sundays SPF 50 Shimmer Sunscreen Setting Mist Golden Glow Lightweight Hydrating Brightening with Hyaluronic Acid for Face & Body 75ml
Naked Sundays$24.8788 rev
COOLA SunBlur Makeup Primer with SPF 50 Matte Finish Sets Makeup for 8 Hour Wear Dermatologist Tested Sunscreen Paraben Free Vegan 1.0 Fl Oz
COOLA$27.9656 rev
Trending
90-day click momentum
Naked Sundays SPF 50 Tinted Lip Treatment with Sun Protection Hydrating Lip Balm with Peptides Polyglutamic Acid & High-Gloss Finish Broad Spectrum UVA/UVB Vegan Non-Sticky - 15ml (Darling)
Naked Sundays$19.924.2★
Naked Sundays CabanaClear SPF 50 Illuminating Sunscreen Serum for Face Hydrating Water-Gel SPF Radiant Glow Makeup Primer Broad Spectrum UVA/UVB Protection Silicone-Free 50ml
Naked Sundays$29.764.7★
Aravi Organic 100% Mineral Sunscreen Spray SPF 50 | Broad Spectrum | Water Resistant 80 Mi | Lightweight No White Cast | Reef Safe + Oxybenzone Free | Zinc Oxide & Titanium Dioxide | 3.3 fl oz
Aravi Organic$14.253.9★
COOLA SunBlur Makeup Mist Sunscreen with SPF 50 Matte Setting Spray Dermatologist Tested Sunscreen Paraben Free Vegan 1.9 Fl Oz
COOLA$31.833.7★
Naked Sundays SPF 50 Mineral Sunscreen Primer BeautyBarrier 50ml
Naked Sundays$27.214.4★
What buyers say about face sunscreen spray
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“its especially suited for sensitive skin”
“It makes your skin look shiny”
“This product had good reviews”
“It feels lightweight on my face”
“it applies quickly”
“Great value”
“Very hydrating”
“Its easy to put on”
“Great sun protection”
What buyers complain about
“Extremely strong smell”
“Skin Irritation”
“Its greasy”
“Waste of money”
“Not entirely effective”
“Not shiny at all”
“Broke”
“Its extremely white”
“NOT TO RISK THEIR SKIN HEALTH”
“It's not for swimming”
Top return reasons
Common questions
- Is face sunscreen spray profitable to sell on Amazon United States?
- The niche generates $891K/yr across 27 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +96.5%. Flapen's verdict: Launch it (71/100).
- How competitive is the face sunscreen spray niche?
- 16 brands and 81 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in face sunscreen spray?
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.5%.
- When does demand for face sunscreen spray peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.0× the quietest.
- What does it cost to enter the face sunscreen spray niche?
- Listings span $9.94–$43.62; the average listing price is $22.40 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.