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Face Sunscreen Spray

Pass

Face Sunscreen Spray scores 71 out of 100, a Pass. Shoppers spend an estimated $891K a year here, search demand grew +96.5% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
71
71 / 100Top 1% of 10,978 Beauty & Personal Care niches · +23 vs the category median of 48
Market size
$891K/yr853K searches / yr
90-day growth
+96.5%search demand this quarter
Competition
57%top-5 click share · 16 brands · 81 sellers

Flapen Score

Face Sunscreen Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Face Sunscreen Spray is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Face Sunscreen Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Face Sunscreen Spray 853K times last year and spent an estimated $891K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 853K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $891K a year.

Searches, last 12 months
853K
Growth, 90 days vs prior 90
+96.5%
Conversion, latest week
4.7%
Market size, estimated
$891Ka year
Peak month
June6.0× the quietest month
Top search term
naked sundays136K searches a year

02 · Price

A sale here is worth $22.40.

Listings sell for $22.40 on average, from $9.94 to $43.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $22.40 that is $22K to $28K a year per listing.

Average price
$22.40inside the $15 to $100 sweet spot
Price range
$9.94–$43.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$22K–$28K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,048 within Sunscreens & Tanning Products. It carries 1,081 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#1,048in Sunscreens & Tanning Products
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,081per listing
Listings tracked
27

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
46 months

Products

Top Face Sunscreen Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

81

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

17%

  • Brand 135%
  • Brand 218%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (10 brands, 17%)

Demand

Face Sunscreen Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×

Search terms

Top Face Sunscreen Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naked sundays136K/yr
  • face sunscreen spray87K/yr
  • sunscreen spray for face68K/yr
  • spf setting spray44K/yr
  • naked sunday59K/yr
  • sunscreen face spray43K/yr
  • spray sunscreen for face49K/yr
  • face spray sunscreen40K/yr
  • sunscreen mist36K/yr
  • spf face spray39K/yr

Reviews and returns

What reviews say buyers love and hate about Face Sunscreen Spray

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.5%of orders come back
“Extremely strong smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

Keep looking

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FAQ

Common Face Sunscreen Spray questions

Answered from the same tracked data.