face stick
Worth a lookShows beatable incumbent ratings (3.8★), but weak search conversion (1.4%) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$34.86avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$5.42–$57.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$936K$936K/yr · 2.0M searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad6,004.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, face stick is a $936K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
face stick market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $697K–$872K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #757
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 39%
- Out of stock
- 13.9%
- Avg brand age
- 44 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
132
Top-5 brand share
87%
Top 20: 99%
Top-5 click share
73%
Top 20: 100%
Open market
8%
- Jones Road46%
- Tangyueya22%
- BEIBEINOYA10%
- LAURA GELLER NEW YORK5%
- bayfree5%
- Jone Beauty4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.3×
Top face stick search terms
- jones road610K/yr
- jones road miracle balm471K/yr
- jones road foundation244K/yr
- jones road makeup157K/yr
- jones road beauty144K/yr
- jones road what the foundation52K/yr
- what the foundation jones road48K/yr
- miracle balm jones road beauty24K/yr
- jones road miracle balm mini set18K/yr
- what the foundation20K/yr
Top face stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jones Road What The Foundation - Tinted Moisture Balm - Light + Complimentary Korean Face Sheet Masque
Jones Road$56.484.2★107 rev
Jones Road What The Foundation - Tinted Moisture Balm - FAIR + Complimentary Premium Korean BlueBerry Sheet Masque
Jones Road$57.914.3★72 rev
Jone Beauty Road Moisturizing Miracle Balm Jones Dusty Rose 1.76 Ounce/50g
Tangyueya$47.643.9★25 rev
Jone Road Jones Moisturizing Miracle Balm - AU Naturel 1.76 Ounce/50g
BEIBEINOYA$47.123.6★35 rev
Jone Beauty Road Tinted Moisture Balm What The Foundation Jones Porcelain 35g/1.14oz
Tangyueya$49.563.8★10 rev
Newest
by launch date
Jone Road Jones Moisturizing Miracle Balm Jones AU Naturel 1.76 Ounce/50g
YxMaovelous$48.311 rev
Jone Beauty Road Tinted Moisture Balm What The Foundation Jones Porcelain 35g/1.14oz
Tangyueya$49.5610 rev
Tangyueya Jone Beauty Road Moisturizing Miracle Balm Jones Flushed 1.76 Ounce/50g
Tangyueya$46.456 rev
Jone Beauty Road Moisturizing Miracle Balm Jones Dusty Rose 1.76 Ounce/50g
Tangyueya$47.6425 rev
Jone Road Jones Moisturizing Miracle Balm - AU Naturel 1.76 Ounce/50g
BEIBEINOYA$47.1235 rev
Trending
90-day click momentumJone Road Jones Moisturizing Miracle Balm Jones AU Naturel 1.76 Ounce/50g
YxMaovelous$48.311.0★
Jone Beauty Road Tinted Moisture Balm What The Foundation Jones Porcelain 35g/1.14oz
Tangyueya$49.563.8★
Jones Road The Neutralizer Pencil Light Peach
Jones Road$33.113.3★
Jone Beauty Road Moisturizing Miracle Balm Jones Dusty Rose 1.76 Ounce/50g
Tangyueya$47.643.9★
Tangyueya Jone Beauty Road Moisturizing Miracle Balm Jones Flushed 1.76 Ounce/50g
Tangyueya$46.454.3★
What buyers say about face stick
What buyers praise and complain about, mined from review topics.What buyers love
“subtle color”
“Glowing face”
“Excellent Product”
“feels lovely on the skin”
“Goes on smooth”
“Worth the price”
“Does hydrate”
“Smooth Application”
“easy to use”
“Smooth Texture”
What buyers complain about
“Inaccurate color shown”
“Not worth the price”
“Problem it is very sticky”
“However I dont really see any shine”
“Strong odor”
“a Little Too Oily for Me”
“Poor coverage”
“Product appears extremely larger in photos, it is like an inch and half big”
“texture of Vaseline”
“It's dry”
Top return reasons
Common questions
- Is face stick profitable to sell on Amazon United States?
- The niche generates $936K/yr across 18 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the face stick niche?
- 9 brands and 132 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in face stick?
- Top complaints mined from reviews: Color, Value For Money, Adhesion/Stickiness. The return rate is 1.2%.
- When does demand for face stick peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the face stick niche?
- Listings span $5.42–$57.91; the average listing price is $34.86 (sweet spot $15–$100). The average incumbent carries 6,005 reviews — the moat a new listing must climb.