Is face serum set profitable to sell on Amazon United States?

The niche generates $48K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (44/100).

How competitive is the face serum set niche?

7 brands and 12 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in face serum set?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.7%.

What does it cost to enter the face serum set niche?

Listings span $9.19–$58.34; the average listing price is $21.80 (sweet spot $15–$100). The average incumbent carries 39,432 reviews — the moat a new listing must climb.

face serum set

Skip it

A deep review moat (39,432 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$21.80

avg listing price — sweet spot $15–$100

Price range

Great$9.19–$58.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Market size

Bad$48K

$48K/yr · 35K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Review moat

Bad39,432.23

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, face serum set is a $48K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

face serum set market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $55K–$65K; units × avg price
Conversion rate: 6.2%
Avg BSR: #443
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 3.2%
Avg brand age: 48 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

Tree of Life64%
Tree of Life Beauty18%
Artnaturals7%
The Ordinary4%
WUMAL4%
TIRTIR1%
Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 24 weeks — -10.6% search growth over the last 90 days.

Open Trend

Top face serum set search terms

tree of life serum10K/yr -15.6%9.7% conv.
serum set7K/yr -10.4%1.9% conv.
tree of life skin care products5K/yr +18.4%9.4% conv.
face serum set6K/yr -5.3%1.9% conv.
tree of life face products4K/yr -3.9%9.1% conv.
tree of life beauty3K/yr -44.6%6.6% conv.

All search terms

Top face serum set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tree of Life Face Serum Set - Vitamin C Retinol & Hyaluronic Acid for Brightening Firming & Hydrating - Anti Aging Skin Care Set - Dermatologist Tested - 1 Fl Oz (Pack of 3)

Tree of Life$22.674.4★132,091 rev

Tree of Life Beauty Facial Skin Care Set Brightening Firming & Hydrating Face Serums for Sensitive Skin - Niacinamide Vitamin C Retinol & Hyaluronic Acid Dermatologist Tested 1 Fl Oz (Pack of 4)

Tree of Life$30.704.4★132,091 rev

Vitamin C Serum Skin Care 4-Piece Set: Includes Retinol Hyaluronic Acid & Niacinamide Anti-Aging Skin Brightening Hydrating Wrinkle Reduction Dark Spot Corrector 3-Month Supply artnaturals

Artnaturals$25.274.5★10,949 rev

Tree of Life Hyaluronic Acid Serum For Face - Deep Hydration for Dry Dehydrated & Sensitive Skin - Dermatologist Tested - Moisturizing Treatment for Smooth Skin 2 Fl Oz

Tree of Life$12.354.5★16,440 rev

Tree of Life Beauty Skin Care Set Brightening Firming Dry Face Dermatologist Tested - Complete Hydration Trio Vitamin C Serum Niacinamide Pro Collagen Peptide 3 count of 1Fl oz

Tree of Life Beauty$24.814.6★138 rev

Newest

by launch date

Good Molecules The Super Serums Discovery Set 6 Mini Serums (0.5 Fl Oz Each) Hyaluronic Acid Niacinamide Discoloration Correcting Daily Brightening Super Peptide & Overnight Exfoliating

Good Molecules$22.01474 rev

2mo ago

TIRTIR 5 Actives Power Serums Kit Korean Skin Care Set with Vitamin C Niacinamide Azelaic & Hyaluronic Acid Hydrating Serum Radiance Boost Nourishment Travel Essentials Skincare Gift

TIRTIR$25.8198 rev

1y ago

Vitamin C Serum Skin Care 4-Piece Set: Includes Retinol Hyaluronic Acid & Niacinamide Anti-Aging Skin Brightening Hydrating Wrinkle Reduction Dark Spot Corrector 3-Month Supply artnaturals

Artnaturals$25.2710,949 rev

1y ago

Tree of Life Beauty Skin Care Set Brightening Firming Dry Face Dermatologist Tested - Complete Hydration Trio Vitamin C Serum Niacinamide Pro Collagen Peptide 3 count of 1Fl oz

Tree of Life Beauty$24.81138 rev

3y ago

Tree of Life Beauty Facial Skin Care Set Brightening Firming & Hydrating Face Serums for Sensitive Skin - Niacinamide Vitamin C Retinol & Hyaluronic Acid Dermatologist Tested 1 Fl Oz (Pack of 4)

Tree of Life$30.70132,091 rev

3y ago

What buyers say about face serum set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good quality”

Suitability Combination Skin16%

“Good for sensitive skin”

Value For Money13%

“they are affordable”

Soft Feel9%

“My skin is so soft”

Moist/Dry4%

“dries quickly”

Allergies4%

“No irritation”

Suitability Dry Skin4%

“my dry-combination skin is effectively moisturized”

Smell3%

“I also appreciate that they are fragrance-free”

Absorbency3%

“Very absorbent”

Brightness/Shine/Glow3%

“my skin is glowing”

What buyers complain about

Allergies11%

“Allergic reaction”

Functionality-Overall8%

“Didn't work for me”

Smell7%

“and smells gross”

Moist/Dry6%

“moisturizing didnt help”

Suitability Dry Skin6%

“Dried out my skin pretty bad after 2 weeks of use”

Value For Money4%

“Seems to be basically double the price which is insane”

Skin Health4%

“May irritate sensitive skin”

Dilute/Watery4%

“Too watery”

Advertised Vs Actual Product4%

“Completely different”

Quality-Overall3%

“Terribly inconsistent product that has changed for the worse”

Top return reasons

Smell13%

Leak-Proof12%

Functionality-Overall11%

Advertised Vs Actual Product9%

Ingredients-Overall5%

Product Condition5%