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Face Serum Set

Fail

The average product has 39,432 reviews to catch up to, so Face Serum Set is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$48K/yr35K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
56%top-5 click share · 7 brands · 12 sellers

Flapen Score

Face Serum Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Face Serum Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Serum Set market on Amazon at a glance

Shoppers on Amazon United States searched for Face Serum Set 35K times last year and spent an estimated $48K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
6.2%
Market size, estimated
$48Ka year
Top search term
tree of life serum10K searches a year

02 · Price

A sale here is worth $21.80.

Listings sell for $21.80 on average, from $9.19 to $58.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $21.80 that is $2K to $5K a year per listing.

Average price
$21.80inside the $15 to $100 sweet spot
Price range
$9.19–$58.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #443 within Serums. It carries 39,432 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#443in Serums
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
39,432per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Face Serum Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

1%

  • Brand 164%
  • Brand 218%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Face Serum Set search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Face Serum Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree of life serum10K/yr
  • serum set7K/yr
  • tree of life skin care products5K/yr
  • face serum set6K/yr
  • tree of life face products4K/yr
  • tree of life beauty3K/yr

Reviews and returns

What reviews say buyers love and hate about Face Serum Set

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Allergies”
0.7%of orders come back
“Allergic reaction”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Face Serum Set questions

Answered from the same tracked data.