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Face Scrubber for Men

Maybe

An estimated 1.1% of orders come back. But the average product has 6,103 reviews to catch up to, so Face Scrubber for Men is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$184K/yr121K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
64%top-5 click share · 14 brands · 22 sellers

Flapen Score

Face Scrubber for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Face Scrubber for Men is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Scrubber for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Face Scrubber for Men 121K times last year and spent an estimated $184K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
8.5%
Market size, estimated
$184Ka year
Peak month
December2.0× the quietest month
Top search term
face scrubber for men58K searches a year

02 · Price

A sale here is worth $17.84.

Listings sell for $17.84 on average, from $5.36 to $80.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.84 that is $4K to $9K a year per listing.

Average price
$17.84inside the $15 to $100 sweet spot
Price range
$5.36–$80.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #17 within Skin Care Tools. It carries 6,103 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#17in Skin Care Tools
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,103per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Face Scrubber for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

  • Brand 130%
  • Brand 222%
  • Brand 316%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 16%)

Demand

Face Scrubber for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Face Scrubber for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face scrubber for men58K/yr
  • mens face scrubber25K/yr
  • silicone face scrubber for men10K/yr
  • men face scrubber6K/yr
  • face brush for men4K/yr
  • face scrubber men5K/yr
  • mens facial scrubber4K/yr
  • facial scrubber for men3K/yr
  • mens face scrubber exfoliator3K/yr
  • exfoliating face scrubber for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Face Scrubber for Men

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Cleansing”
11%of negative reviews mention “Charging”
1.1%of orders come back
“Battery will not charge”
A buyer, on “Charging”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Face Scrubber for Men questions

Answered from the same tracked data.