face scrubber for men
Worth a lookShows low returns (1.1%), but a deep review moat (6,103 avg reviews) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$5.36–$80.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.84avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Market size
Okay$184K$184K/yr · 121K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,103avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, face scrubber for men is a $184K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
face scrubber for men market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $178K–$223K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.7%
- Avg brand age
- 52 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
22
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
16%
- VWMYQ30%
- COSLUS22%
- MANSCAPED16%
- PRITECH7%
- TOOLETRIES5%
- XIAOZHIHUI4%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top face scrubber for men search terms
- face scrubber for men58K/yr
- mens face scrubber25K/yr
- silicone face scrubber for men10K/yr
- men face scrubber6K/yr
- face brush for men4K/yr
- face scrubber men5K/yr
- mens facial scrubber4K/yr
- facial scrubber for men3K/yr
- mens face scrubber exfoliator3K/yr
- exfoliating face scrubber for men3K/yr
Top face scrubber for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Face Scrubber Silicone Face Scrubber for Men Facial Cleansing Brush Silicone Face Wash Brush Manual Waterproof Cleansing Skin Care Face Brushes for Exfoliating- Black
VWMYQ$9.554.5★6,612 rev
MANSCAPED The Face Buffer - Mens Silicone Face Scrubber for Nourishing Deep Cleaning & Exfoliating Your Skin No-Slip Suction Cup Handle Gentle Face Massage 1-Pack
MANSCAPED$14.444.7★248 rev
COSLUS FBS01 Facial Cleansing Brush Face Scrubber Compact for Travel
COSLUS$10.754.5★2,049 rev
PRITECH Facial Cleansing Brush Rechargeable Silicone Face Scrubber with Heat Massage End Vibrating Exfoliator Scrubber for Deep Cleaning Waterproof Face Brush for Women and Men (Black)
PRITECH$14.544.5★3,251 rev
Silicone Face Scrubber for Men Gentle Exfoliator Pad & Massager Facial Cleansing Brush Silicone Face Wash Brush Removes Dead & Dry Skin (Black)
VWMYQ$6.734.4★1,590 rev
Newest
by launch dateMANSCAPED The Face Buffer - Mens Silicone Face Scrubber for Nourishing Deep Cleaning & Exfoliating Your Skin No-Slip Suction Cup Handle Gentle Face Massage 1-Pack
MANSCAPED$14.44248 rev
PRITECH Facial Cleansing Brush Rechargeable Silicone Face Scrubber with Heat Massage End Vibrating Exfoliator Scrubber for Deep Cleaning Waterproof Face Brush for Women and Men (Black)
PRITECH$14.543,251 rev
COSLUS Face Scrubber Facial Cleansing Brush: 2 Speed Adjustable Face Cleansing Brush for Sensitive Skin Beard Care - Deep Cleansing & Gentle Exfoliating Portable for Travel & Shower for Men Teens
COSLUS$10.4614,131 rev
MANSCAPED The Face Buffer PRO - Mens Electric Silicone Face Scrubber for Nourishing Deep Cleaning & Exfoliating Your Skin 3 Facial Cleansing Modes & 2 Sonic Vibration Speeds Travel Lock
MANSCAPED$80.16163 rev
UMICKOO Electric Facial Cleansing Brush 2-Way Rotating Face Scrubber for Daily & Deep Cleaning 3 Modes 5 Brush Heads Rechargeable IPX7 Waterproof for All Skin Types
Umickoo$28.757,259 rev
Trending
90-day click momentumPRITECH Facial Cleansing Brush Rechargeable Silicone Face Scrubber with Heat Massage End Vibrating Exfoliator Scrubber for Deep Cleaning Waterproof Face Brush for Women and Men (Black)
PRITECH$14.544.5★
Sud Scrub Antimicrobial Silicone Face Scrubber 1 Pack Gentle Face Exfoliator for Sensitive Skin Eco Friendly Facial Cleansing Brush Exfoliating Face Brush for Men and Women (Charcoal)
Sud Scrub$18.904.5★
COSLUS Face Scrubber Facial Cleansing Brush: 2 Speed Adjustable Face Cleansing Brush for Sensitive Skin Beard Care - Deep Cleansing & Gentle Exfoliating Portable for Travel & Shower for Men Teens
COSLUS$10.464.3★
MANSCAPED The Face Buffer - Mens Silicone Face Scrubber for Nourishing Deep Cleaning & Exfoliating Your Skin No-Slip Suction Cup Handle Gentle Face Massage 1-Pack
MANSCAPED$14.444.7★
UMICKOO Electric Facial Cleansing Brush 2-Way Rotating Face Scrubber for Daily & Deep Cleaning 3 Modes 5 Brush Heads Rechargeable IPX7 Waterproof for All Skin Types
Umickoo$28.754.3★
What buyers say about face scrubber for men
What buyers praise and complain about, mined from review topics.What buyers love
“cleans skin perfectly”
“And the quality is always consistent”
“Leaves your face soft”
“just right for my sensitive skin”
“Worth the buy”
“Thats how effective it is”
“As advertised”
“Easy to use”
“easy to clean off”
“no odd smell”
What buyers complain about
“Battery will not charge”
“broke”
“etc are overpriced”
“It appears slightly bigger”
“Cheap Product”
“it really doesn't do anything”
“Does not clean the face properly”
“Bristles too hard”
“There is no perfumed scent with this”
“Everything Ive used has been difficult”
Top return reasons
Common questions
- Is face scrubber for men profitable to sell on Amazon United States?
- The niche generates $184K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the face scrubber for men niche?
- 14 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in face scrubber for men?
- Top complaints mined from reviews: Charging, Durability, Value For Money. The return rate is 1.1%.
- When does demand for face scrubber for men peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the face scrubber for men niche?
- Listings span $5.36–$80.16; the average listing price is $17.84 (sweet spot $15–$100). The average incumbent carries 6,103 reviews — the moat a new listing must climb.