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Face Scrubber

Pass

Face Scrubber scores 67 out of 100, a Pass. Shoppers spend an estimated $5.0M a year here, demand is soft, at -7.0% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 48
Market size
$5.0M/yr5.0M searches / yr
90-day growth
-7.0%search demand this quarter
Competition
43%top-5 click share · 25 brands · 69 sellers

Flapen Score

Face Scrubber against its category

The dotted line is the Beauty & Personal Care average. Past it, Face Scrubber is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Scrubber market on Amazon at a glance

Shoppers on Amazon United States searched for Face Scrubber 5.0M times last year and spent an estimated $5.0M. The top 5 brands take 57% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
7.2%
Market size, estimated
$5.0Ma year
Peak month
December1.3× the quietest month
Top search term
face scrubber1.7M searches a year

02 · Price

A sale here is worth $13.69.

Listings sell for $13.69 on average, from $4.46 to $79.16. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $13.69 that is $110K to $137K a year per listing.

Average price
$13.69under the $15 to $100 sweet spot
Price range
$4.46–$79.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
8,000–10,000
Revenue per listing a year
$110K–$137K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #12 within Skin Care Tools. It carries 6,799 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#12in Skin Care Tools
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,799per listing
Listings tracked
31

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Face Scrubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

69

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

43%

Top 20: 85%

Open market

39%

  • Brand 122%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Face Scrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Face Scrubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face scrubber1.7M/yr
  • facial cleansing brush359K/yr
  • silicone face scrubber391K/yr
  • face scrubber exfoliator361K/yr
  • face exfoliator scrubber220K/yr
  • face brushes for cleansing177K/yr
  • facial scrubber179K/yr
  • face wash brush139K/yr
  • face cleansing brush146K/yr
  • exfoliating face scrubber115K/yr

Reviews and returns

What reviews say buyers love and hate about Face Scrubber

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Cleansing”
10%of negative reviews mention “Durability”
0.8%of orders come back
“Broke after a few uses”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Face Scrubber questions

Answered from the same tracked data.