Is face scrub pads profitable to sell on Amazon United States?

The niche generates $136K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the face scrub pads niche?

29 brands and 93 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in face scrub pads?

Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Skin Health. The return rate is 0.6%.

When does demand for face scrub pads peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the face scrub pads niche?

Listings span $3.02–$22.64; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 7,118 reviews — the moat a new listing must climb.

face scrub pads

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.02–$22.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$136K

$136K/yr · 158K searches

Avg price

Okay$9.20

avg listing price — sweet spot $15–$100

Review moat

Bad7,118.21

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, face scrub pads is a $136K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

face scrub pads market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $138K–$184K; units × avg price
Conversion rate: 9.3%
Avg BSR: #84
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.8%
Avg brand age: 45 months
Avg seller age: 141 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

39%

Top 20: 85%

Open market

42%

HartFelt21%
Buf-Puf12%
kickleen8%
derloyo7%
GAINWELL6%
JEXCULL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top face scrub pads search terms

face scrub pads57K/yr -17.2%8.4% conv.
facial scrub pads34K/yr +2.1%8.0% conv.
exfoliating face sponge20K/yr -18.5%6.4% conv.
exfoliating sponge for face15K/yr +7.7%6.3% conv.
face scrubber pads10K/yr +4.3%7.5% conv.
face scrub pad7K/yr -11.3%10.8% conv.
face scrubbing pads5K/yr -22.9%10.1% conv.
disposable face scrub pads4K/yr -21.2%5.2% conv.
facial scrub pads exfoliating4K/yr -13.0%8.7% conv.
facial scrub exfoliator pads2K/yr -29.0%9.4% conv.

All search terms

Top face scrub pads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Buf-Puf Gentle Facial Sponge Dermatologist Developed Removes Deep Down Dirt & Makeup That Causes Breakouts and Blackheads Reusable Exfoliating 1 Count

Buf-Puf$4.934.6★18,130 rev

HartFelt [10 Pack] Regular Exfoliating Facial Sponge for Face - Daily Cleansing Scrubber - Buf Dirt Away with Puf Styled Reusable Face Pads for Removing Makeup Dirt and Dead Skin - Made in USA

HartFelt$11.334.5★2,349 rev

kickleen$5.864.7★1,648 rev

100-Count Compressed Facial Sponges Natural Cellulose Face Sponges for Cleansing Exfoliating Washing face Makeup Removal and Spa Use - Travel Skincare Essentials for women

derloyo$10.104.7★856 rev

HartFelt 8ct Tear Drop Face Scrubber for Women | Reusable Facial Sponges for Daily Cleansing | Facial Exfoliating Pads for Removing Dead Skin Dirt & Makeup | Made in USA

HartFelt$9.644.3★405 rev

Newest

by launch date

Exfoliating Facial Sponge 18 Pack Tear Drop Face Scrubber for Deep Cleansing & Makeup Removal Reusable Face Exfoliator Pads for Blackheads & Dead Skin Quick-Dry Hanging Design for Daily Use

Zeefpod$12.6135 rev

4mo ago

Yiclick Exfoliating Facial Sponge - Daily Cleansing Face Scrubber Exfoliator Makeup Blackhead Remover Tools Face Scrub Brush Reusable Exfoliating Pads for Women

Yiclick$7.24182 rev

9mo ago

Nogeqi 20 Pcs Natural Loofah Sponge Pads for Washing Face Exfoliating Body Face Scrub Pads for Makeup & Dead Skin Masks Removal Exfoliating Face Pad for Women Men Cleansing Skin(2.17 Inch)

Nogeqi$6.0483 rev

11mo ago

HartFelt 8ct Tear Drop Face Scrubber for Women | Reusable Facial Sponges for Daily Cleansing | Facial Exfoliating Pads for Removing Dead Skin Dirt & Makeup | Made in USA

HartFelt$9.64405 rev

1y ago

haikuluo Natural Loofah face Scrubber Pads 6 Pack

haikuluo$7.34652 rev

1y ago

What buyers say about face scrub pads

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin12%

“help keep skin clear”

Quality-Overall12%

“Good face product”

Soft Feel12%

“makes my skin soft”

Cleansing10%

“Cleanses well”

Value For Money8%

“Great deal”

Ease Of Use4%

“easy to hold”

Suitability Dry Skin4%

“Great for exfoliating”

Efficiency4%

“It works really well”

Moist/Dry3%

“Very Hydrating”

Advertised Vs Actual Product3%

“Exactly what I ordered”

What buyers complain about

Adhesion/Stickiness8%

“Stickiness”

Allergies7%

“Skin Irritation”

Skin Health7%

“burned my skin”

Hard Feel7%

“Super rough texture”

Durability5%

“fell apart”

Quality-Overall4%

“Disappointed in quality”

Size-Overall4%

“Too big”

Functionality-Overall4%

“No results”

Value For Money3%

“Not worth the cost”

Sensitivity-Overall3%

“Does not work for sensitive skin”

Top return reasons

Functionality-Overall13%

Value For Money8%

Advertised Vs Actual Product8%

Adhesion/Stickiness7%

Size-Overall7%

Leak-Proof6%

Skin Health5%

Moist/Dry4%

Hard Feel4%

Smell4%

Common questions

Is face scrub pads profitable to sell on Amazon United States?: The niche generates $136K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the face scrub pads niche?: 29 brands and 93 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in face scrub pads?: Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Skin Health. The return rate is 0.6%.
When does demand for face scrub pads peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the face scrub pads niche?: Listings span $3.02–$22.64; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 7,118 reviews — the moat a new listing must climb.